Will Hanke

Mistakes to Avoid Setting Up PPC Ad Campaign

7 Biggest Mistakes You Need to Avoid in Setting Up Your PPC Ad Campaign

Some of the best advice I have ever been given is not to underestimate the challenges of PPC advertising. On the surface, especially to green newbies, PPC ad campaigns seem deceptively simple, but there are a million things that can go wrong if you don’t know what you’re doing. Unfortunately, small businesses frequently fail to […]
August 16, 2019 409 Reads share

The 4 Best Advertising Strategies for Small Business

Small businesses can’t afford huge advertising budgets. They need—no, have—to rely on strategies that fit their revenue streams. That means they won’t be able to rely on big, splashy ad agency campaigns. No million-dollar television advertising budget; no tens-of-thousands of dollars on radio advertising. For a small business, even the expense of local newspaper advertising […]
January 9, 2019 1,105 Reads share