Vartika Kashyap

hyper personalization to grow marketing

Hyper-personalization is Taking Marketing to the Next Level. Here’s How

Artificial intelligence is an integral part of many industries throughout the world of business, including marketing. But how are marketers incorporating AI in marketing? What does it look like? While digital marketers have many examples of how AI is in action in marketing industry, 98% of marketers consider personalization to improve customer relationships.  Personalization is […]
September 26, 2019 213 Reads share

Marketing

Are you Falling Prey to These Content Marketing Myths?

Content marketing has been more important than ever. As per the popular perception, content marketing is like a magic wand that can help you increase organic traffic to your website. Well, the truth is that it can surely get you thousands of new visitors but it needs time and effort. With all the new information […]
May 16, 2019 323 Reads share

Management

8 Tips to Win Over New Hires (Employee Onboarding Checklist)

Employee onboarding is a two-way street. To make it successful, the employer and the employee should make absolutely sure that they woo each other’s potential before the journey starts. According to a survey conducted by BambooHR on over 1000 newly hired Americans, 31% research participants reported quitting their jobs within the first 6 months of […]
December 26, 2018 573 Reads share

Growth

How to Beat Distractions and Stay Focused When Getting Work Done

No matter how calm and composed you are, it can be hard to deal with distractions especially when they are around every nick and corner – be it home or office. The thing about distractions is that they might be everywhere but can be easily avoided. Once you get into the vicious circle of distractions, […]
September 28, 2018 823 Reads share

Marketing

8 Content Marketing Tips Every Marketer Needs to Know

You can love it. You can hate it but if you are a marketer you can’t ignore content marketing. Believe it or not, content marketing is the new-age marketing that has taken the content and marketing world by a storm. A research from the Content Marketing Institute indicated that having a content strategy is one […]
September 27, 2018 1,350 Reads share