Global How to be amazing: it’s the simple things that count Attention to detail and the little things will make your business amazing. September 2, 2010 789 Reads share
Global International Marketing Checklist Once your initial research indicates that there is a gap in the market for your product or service in your intended market destination, your next step is work on your international marketing checklist. May 24, 2010 846 Reads share
Global Do you blog for international business? In conversation with Ceramicx - www.Ceramicx.com – Blogging for International Markets. A series of case studies looking at the role and experience of Irish companies using blogs to support their international market expansion. April 26, 2010 564 Reads share
Global How’s the craic? 10 Tips for Cross Cultural Marketing and Networking Have you ever been caught out saying the wrong thing at a business meeting abroad? You wouldn’t be the only one... March 31, 2010 1,222 Reads share
Global International Marketing in a Recession Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter. February 12, 2010 613 Reads share
Global Competitive Analysis Blog 3: The role of pricing This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market.... January 29, 2010 494 Reads share
Global The Brits vs the Americans – spot the differences Working cross-culturally definitely has its rewards, but it’s important to make efforts to understand the differences between your own habits and the expectations of those where you are doing business. January 20, 2010 1,173 Reads share
Global Competitive Analysis (2) Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond. December 15, 2009 583 Reads share
Global Winning International Business with the Web Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions... November 20, 2009 822 Reads share
Global Know local country data protection laws Don't fall foul of data protection: new EU regulation is coming into place the end of this year. You need to ensure you are familiar with the local legislation in each of the countries you operate. November 9, 2009 592 Reads share