Una Coleman

Global

International Marketing Checklist

Once your initial research indicates that there is a gap in the market for your product or service in your intended market destination, your next step is work on your international marketing checklist.
May 24, 2010 722 Reads share

Global

Do you blog for international business?

In conversation with Ceramicx - www.Ceramicx.com – Blogging for International Markets. A series of case studies looking at the role and experience of Irish companies using blogs to support their international market expansion.
April 26, 2010 480 Reads share

Global

International Marketing in a Recession

Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.
February 12, 2010 549 Reads share

Global

Competitive Analysis Blog 3: The role of pricing

This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market....
January 29, 2010 420 Reads share

Global

The Brits vs the Americans – spot the differences

Working cross-culturally definitely has its rewards, but it’s important to make efforts to understand the differences between your own habits and the expectations of those where you are doing business.
January 20, 2010 962 Reads share

Global

Competitive Analysis (2)

Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond.
December 15, 2009 498 Reads share

Global

Winning International Business with the Web

Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions...
November 20, 2009 681 Reads share

Global

Know local country data protection laws

Don't fall foul of data protection: new EU regulation is coming into place the end of this year. You need to ensure you are familiar with the local legislation in each of the countries you operate.
November 9, 2009 513 Reads share