Tara Hornor

Management

7 Of The Best Small Business Learning Resources

Running a small business can be a daunting task for first timers. It takes more than just a handful of business cards and a company bank account to get your small business off the ground. In all honesty, it can be a daunting task even if you’ve been around the small business block a few […]
June 13, 2012 519 Reads share

Marketing

The Best Ways To Market A Product On A Low Budget

In his book Time The 2009 documentary Beer Wars shows Rhonda Kallman promoting her idea of a beer infused with caffeine. Without the money to compete with the big brewers, she was out in the bars every night telling people about her beer, Moonshot. Getting face-to-face with potential customers and sharing your passion takes time. […]
May 14, 2012 929 Reads share

Management

Zaarly: Mobile Marketplace For Small Businesses

What if your small business could monitor the needs of your local community in real-time for services and products you provide? Imagine getting a text message when a local person or business posts that they would pay X dollars for your services/products. With Zaarly can be compared to Craigslist or eBay, but with a much […]
April 1, 2012 602 Reads share

Marketing

SEO vs. SEM: Is There a Difference?

In this article, I'll dive into my own interpretation of what each means and show how they're very different. The biggest difference between the two is WHERE they happen, not so much how. However, do keep in mind that you really can get all of these tasks done without knowing the terms. The most important aspect is to know what should be done first, so I'll go into the order of importance as well.
March 8, 2012 919 Reads share

Marketing

Finding Your Niche In Email Marketing: What Marketing Emails Are Best For You?

In order to remain relevant in the business world, companies must take steps to relate to their potential clientele and loyal customers in a clear and effective manner, or in other words, find out exactly what your clients want to see in your email exchanges. Some types of email that works for other companies may not work for you and your audience. In this article we discuss several keys to finding your niche in email marketing.
February 9, 2012 727 Reads share