Syna Smith

Lost In Translation: Three International Marketing Fails

Global companies rely on translation to get their message across to each territory in which they conduct business. However, straightforward word-for-word translations don’t always go far enough. Taking a tagline, or any other text, and simply rewriting it in a new language simply isn’t enough to ensure that worldwide customers will understand your business. Instead, […]
April 24, 2020 141 Reads share