Top 5 Reasons Your Company Should Have A Facebook Page In this blog post I highlight 5 main reasons for having a company Facebook page. February 14, 2013 776 Reads share
Marketing Dark Social Explained – What It Means For Your Website Traffic Analytics Dark social describes the portion of 'direct traffic' website visits that come from social shares, but that can't be quantified. Learn more ... January 10, 2013 1,235 Reads share
Marketing Drive Sales By Offering Valuable Content – Lessons From Hollywood One of the biggest challenges a marketer faces is to produce content that will ultimately help drive sales. Content can take many forms, from blog posts to videos, infographics to podcasts, and beyond. However the key is always to provide great content. Content that your prospects and customers alike will find valuable. Content that will encourage prospects to buy, and customers to buy again. October 16, 2012 720 Reads share
Marketing 12 Irrational SEO Biases Debunked By Rand Fishkin A summary of Rand Fishkin's presentation on how irrational SEO biases are holding us back from great opportunities & how to turn the biases on their head for big wins ... September 11, 2012 1,031 Reads share