Sarah Ryan

Marketing

Drive Sales By Offering Valuable Content – Lessons From Hollywood

One of the biggest challenges a marketer faces is to produce content that will ultimately help drive sales. Content can take many forms, from blog posts to videos, infographics to podcasts, and beyond. However the key is always to provide great content. Content that your prospects and customers alike will find valuable. Content that will encourage prospects to buy, and customers to buy again.
October 16, 2012 15 Reads share

Marketing

Shell’s Arctic Ready Campaign: Epic Social Media Fail?

If you go to the A company’s worst nightmare right? An attempt to engage your audience by encouraging user generated content gone horribly wrong! So what happens next? Go see what the company is saying on Twitter of course! Related: What Can Kellogg’s QR Code Campaign Teach Us About Marketing? Shell’s social media team on Twitter […]
July 31, 2012 32 Reads share

Marketing

6 Things To Look For When Hiring A Digital Marketer

If you are looking to hire a digital / online marketer for your company, be sure to get someone who can “walk the walk” as well as “talk the talk”. Below are some tips to help you select the right CVs for your interview shortlist
June 24, 2012 24 Reads share

Marketing

Why SEO Is Not Optional – A Back To Basics Guide

Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.
May 23, 2012 22 Reads share

Marketing

How To Successfully Use Pinterest For B2B

While it might be easy enough to understand how B2C could use Pinterest to showcase their products, the manufacturing process, the ingredients, the lifestyle around the products etc., figuring out how to use it for B2B requires a little more thought….
March 27, 2012 26 Reads share

Marketing

Beware The Promoted Tweet: Hashtags Gone Wrong!

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …
February 8, 2012 43 Reads share