Roger Dutta

5 Types of Business Risk That Entity Management Software Helps to Mitigate

Running a business comes with a plethora of challenges and risks. To begin with, you have to develop a robust marketing strategy to promote your products and generate revenue. Also, you need to identify ways to retain paying customers and win their loyalty. You even have to keep introducing new products and features to attract […]
2 days ago 249 Reads share

Has the COVID-19 Pandemic Forced Companies to Rethink Their Approach to Supply Chain Management?

Global suppliers, lean inventory, and cost-effective manufacturing – these had been the defining features of traditional supply chain management. Cheap labor and lower manufacturing costs compelled organizations across various industries to rely on suppliers based out of Asia, particularly China. Then the COVID-19 pandemic brought the global supply chain to a screeching halt. It wouldn’t […]
November 11, 2021 550 Reads share


How a Strong Cybersecurity Posture Can be a Strategy to Attract and Retain Customers

The benefits of a cybersecurity strategy go beyond security validation and a stronger security posture. Not many may think about it, but organizations can enjoy customer attraction and retention benefits when they adopt a strong cybersecurity stance.  A study in 2020 explored the links between cyberattacks and consumer behavior and found telling details about the […]
November 9, 2021 2,532 Reads share

5 Ways that Local Business Keyword Research Has Changed in 2021

Are you running a local brick-and-mortar business in 2021? Do you want to attract more foot traffic to your business and skyrocket your revenue? Wouldn’t it be great if there was a way to boost brand awareness among today’s internet-savvy consumers? If you own a local business, chances are you’ve been swamped by the unprecedented […]
September 27, 2021 1,706 Reads share

How a Page Builder Can Enhance Your WordPress Site

WordPress is one of the most flexible website platforms available. It offers tons of features for building and maintaining a site. With a WordPress page builder plugin, those features can start before you even launch your website. In this article, we’ll explore what a page builder is, how it can help you build your WordPress […]
August 20, 2021 1,850 Reads share


5 Ways Automation Can Make Your Sales Process More Effective

We all know the importance of sales for an organization, so I am not going to bore you with generic statements about it. But maximizing sales using the traditional methods has always been a tedious and lengthy affair. Moreover, these methods present a lot of hurdles for the sales team, preventing smaller businesses from competing […]
June 16, 2021 523 Reads share


5 Content Writing Trends You Should Watch Out For

High-quality content is the driving force behind every successful marketing strategy. Whether you want to generate new leads to boost brand loyalty, you need awesome content to attract your potential and existing customers. In recent years, new-age content formats, such as podcasts, videos, infographics, etc. have been rising to popularity. However, written content still continues […]
January 23, 2021 1,484 Reads share

4 New Strategies Revealed by Facebook to Tweak Your Ads During COVID-19

Facebook is one of the best marketing tools available to any business. Almost every person on the planet uses Facebook. That means reaching out to the target market has the highest success rate when it is done through Facebook ads. The success rates are so high that more than 90% of all businesses worldwide advertise […]
August 19, 2020 454 Reads share