Ritu Sharma

Business

10 Tips to Create Voice-Search Friendly Content

Google and Bing already agree that a big number of queries in their search happen through voice search. The search engines can now process natural language making it possible for users to speak words and syntax in normal conversations with their devices without using specific keywords and get information. Given that many people utilize mobile […]
December 31, 2018 217 Reads share

Marketing

Personalized Marketing – Why Does It Work and How?

Marketers address you by your first name because they know that it is your sweetest sound to you. Promotional emails utilize personalization knowing well that it is a powerful tool to motivate you to take action. Target audiences click on emails that are personalized 40% more than they do to ordinary ones. Personalized marketing goes […]
December 27, 2018 127 Reads share
Digital Marketing

Marketing

How Customer Service and Digital Marketing Can Work Hand-in-Hand

A few years ago, when digital marketing was not as big as it is now, there was no need for a company’s marketing department and their customer support to collaborate. However today, a company cannot become that successful if both these departments don’t work hand-in-hand. This is primarily because the channel where a company will […]
November 30, 2018 436 Reads share