Ritu Sharma

Why Personalization is the Future of B2C Content Marketing?


Why Personalization is the Future of B2C Content Marketing?

Can you remember the last time you received a marketing email that began with “Dear Sir/Madam”? It would probably have been when email had just become popular. Marketing has moved on from such generic communication and taken on personalized interaction. From the look of things, this is not just a passing trend, it is the […]
June 11, 2019 3,554 Reads share
sales funnel business growth

How to Build an Online Sales Funnel to Grow Your Business?

There is increased competition for customers and many businesses resort to price wars in order to attract more customers. More shrewd businesses, however, have recognized the need for a more effective way to attract customers and retain them. This has led to increased use of a sales funnel. Customers today have a plethora of information […]
May 17, 2019 3,317 Reads share


B2B vs B2C Content Marketing: Key Differences

Content marketers often have to get to know the differences between their audience. When segmenting these audiences the terms Business to Business (B2B) and Business to Consumer (B2C) usually come in.   The way you market to these two groups is entirely different and it is important that you identify the differences so that your […]
March 6, 2019 6,386 Reads share

7 Ways Ignoring SEO Could Affect Your Business Badly

SEO sometimes is undervalued by a number of business owners, they may opt for PPC or social media as an alternative and sometimes they may even have figures to back their assertions. In theory, this may seem okay and your business may carry on without SEO, though there is a lot happening that you may […]
March 6, 2019 2,478 Reads share


10 Tips to Create Voice-Search Friendly Content

Google and Bing already agree that a big number of queries in their search happen through voice search. The search engines can now process natural language making it possible for users to speak words and syntax in normal conversations with their devices without using specific keywords and get information. Given that many people utilize mobile […]
December 31, 2018 3,391 Reads share


Personalized Marketing – Why Does It Work and How?

Marketers address you by your first name because they know that it is your sweetest sound to you. Promotional emails utilize personalization knowing well that it is a powerful tool to motivate you to take action. Target audiences click on emails that are personalized 40% more than they do to ordinary ones. Personalized marketing goes […]
December 27, 2018 2,417 Reads share
Digital Marketing


How Customer Service and Digital Marketing Can Work Hand-in-Hand

A few years ago, when digital marketing was not as big as it is now, there was no need for a company’s marketing department and their customer support to collaborate. However today, a company cannot become that successful if both these departments don’t work hand-in-hand. This is primarily because the channel where a company will […]
November 30, 2018 6,367 Reads share