Ritu Sharma

Sales

B2B vs B2C Content Marketing: Key Differences

Content marketers often have to get to know the differences between their audience. When segmenting these audiences the terms Business to Business (B2B) and Business to Consumer (B2C) usually come in.   The way you market to these two groups is entirely different and it is important that you identify the differences so that your […]
March 6, 2019 167 Reads share

7 Ways Ignoring SEO Could Affect Your Business Badly

SEO sometimes is undervalued by a number of business owners, they may opt for PPC or social media as an alternative and sometimes they may even have figures to back their assertions. In theory, this may seem okay and your business may carry on without SEO, though there is a lot happening that you may […]
March 6, 2019 115 Reads share

Business

10 Tips to Create Voice-Search Friendly Content

Google and Bing already agree that a big number of queries in their search happen through voice search. The search engines can now process natural language making it possible for users to speak words and syntax in normal conversations with their devices without using specific keywords and get information. Given that many people utilize mobile […]
December 31, 2018 380 Reads share

Marketing

Personalized Marketing – Why Does It Work and How?

Marketers address you by your first name because they know that it is your sweetest sound to you. Promotional emails utilize personalization knowing well that it is a powerful tool to motivate you to take action. Target audiences click on emails that are personalized 40% more than they do to ordinary ones. Personalized marketing goes […]
December 27, 2018 229 Reads share
Digital Marketing

Marketing

How Customer Service and Digital Marketing Can Work Hand-in-Hand

A few years ago, when digital marketing was not as big as it is now, there was no need for a company’s marketing department and their customer support to collaborate. However today, a company cannot become that successful if both these departments don’t work hand-in-hand. This is primarily because the channel where a company will […]
November 30, 2018 683 Reads share