Rakshit Hirapara

Marketing

Loyalty Programs Can Aid In Offering A Unique Brand Experience To Customers

The significance of customer loyalty lies in its definition. As per the American National Business Research Institute, the loyalty factor motivates consumers to buy from their favorite brand even when there are better alternatives. Until the last decade, loyalty programs were appreciated by credit card companies, airlines, hotels, restaurants, and e-commerce firms. Now, businesses from […]
March 8, 2021 579 Reads share

Technology

How to Avoid These 7 Serious App Store Optimization Mistakes

Do you know Google Play store occupies nearly 2.7 million apps? The fierce competition in app stores demands optimizing the apps to increase their visibility for the users. The marketers are implementing App Store Optimization strategies to drive more traffic on the app’s page. App Store Optimization is the method of optimizing an app to […]
January 14, 2021 673 Reads share