Top 10 Tips to Scale-up Your SEM Campaigns for Optimum ROI in 2021

In an increasingly competitive modern marketplace, marketers need to gain a competitive advantage. Search Engine Marketing (SEM) is amongst the most powerful business products and allows you to grow your business. SEM aids businesses to gain market online by purchasing Ads on search engine platforms such as Google, Yahoo, and Bing. The SEM practices revolve […]
April 15, 2021 24,871 Reads share

How to Use LinkedIn for B2B Marketing

B2B Marketing is evolving and things have taken a new turn post the pandemic. Brands need to advertise and effectively market their brands and at the same time, some of the conventional ways to advertise have changed. With the onset of the next normal, the marketers need to figure out the destinations that are most […]
March 8, 2021 909 Reads share

10 Simple Ways to Educate Your Employees About Cybersecurity

Cybersecurity is a prime concern for organizations across the globe. It is also known as information technology security or electronic information security and refers to the practice of safeguarding your organizations’ networks and data from malicious attacks. A failure to implement the cybersecurity measures properly can lead to a data breach that can adversely affect […]
March 2, 2021 892 Reads share

5 Email Marketing Trends That Will Dominate 2021

The year 2020 was characterized by turbulent waters and much like any other marketing strategy, email marketing also witnessed considerable changes. The email marketing trends continue to evolve in the post-pandemic era, in 2021, in resonance with the innovation in the MarTech tools and the way customers perceive a brand and respond to the marketing […]
March 2, 2021 1,442 Reads share

A Comprehensive Guide to Employing Ads.txt

Ads.txt was introduced by IAB Tech Lab with an intention to provide a shield against programmatic ad fraud so as to protect the advertising industry. The programmatic advertising realm has only grown more transparent since the inception of ads.txt. Even though the ads.txt initiative is somehow old now, a study by Alexa suggests that it […]
February 28, 2021 989 Reads share

20 Amazing Podcasting Statistics

Podcasts have emerged as the future of storytelling and hold immense potential starting this new decade. As more and more people are getting addicted to the art of storytelling, leveraging of podcasts for marketing and branding purposes has become mainstream. As podcasts are growing in popularity with customers, it is increasingly becoming necessary for businesses […]
May 15, 2020 1,262 Reads share