Satyajit Routray

Why Is Print Considered an Especially Trustworthy Marketing Method?

When you are formulating a new marketing campaign for your company, most of your thoughts are probably on digital marketing rather than more traditional, print-based methods. This is understandable, as the former offers a low-cost means of targeting potential customers.  Unfortunately, though, many of your competitors have likely reached the same conclusion – and the […]
March 20, 2020 113 Reads share

Designing an Office Space When Many Employees Work Remotely

You may have encountered the horror known as ‘hot-desking’ early in your career. If you didn’t, you dodged an administrative bullet that you’d certainly still remember for a while. While hot-desking had some positive ideas behind it, such as minimizing waste and reducing your carbon footprint, it is not recognized in many circles as wonderfully […]
March 4, 2020 135 Reads share
Promotion in the Marketing Mix

What is Promotion in the Marketing Mix?

Promotion in the marketing mix refers to communication with the specific objective of informing, persuading and remembering a target audience. A few days ago, the New Delhi Airport, had its activities paralyzed for a few hours due to a drone. The drone was flying over the runways of the airport and preventing the landing and […]
August 15, 2019 731 Reads share