Why Is Print Considered an Especially Trustworthy Marketing Method? When you are formulating a new marketing campaign for your company, most of your thoughts are probably on digital marketing rather than more traditional, print-based methods. This is understandable, as the former offers a low-cost means of targeting potential customers. Unfortunately, though, many of your competitors have likely reached the same conclusion – and the […] March 20, 2020 113 Reads share
Designing an Office Space When Many Employees Work Remotely You may have encountered the horror known as ‘hot-desking’ early in your career. If you didn’t, you dodged an administrative bullet that you’d certainly still remember for a while. While hot-desking had some positive ideas behind it, such as minimizing waste and reducing your carbon footprint, it is not recognized in many circles as wonderfully […] March 4, 2020 135 Reads share
What is Promotion in the Marketing Mix? Promotion in the marketing mix refers to communication with the specific objective of informing, persuading and remembering a target audience. A few days ago, the New Delhi Airport, had its activities paralyzed for a few hours due to a drone. The drone was flying over the runways of the airport and preventing the landing and […] August 15, 2019 731 Reads share