Paula Ronan

Marketing

You’ve Won! Now What?

At Angel Marketing we were delighted recently to have won the award for marketing excellence. I'm going to look at why businesses and business people should enter awards and how to use them to help your business if you've win, or even if you haven't. Hopefully I will then follow my own advice
October 18, 2011 570 Reads share
11 Tips to Help Millennials Succeed in the Workplace

Marketing

Make Sure You Measure Up!

The only way to know whether your marketing is performing or not is to measure it. As you measure, you gain intelligence on which marketing activities work for your brand and which don't. Using this information to change your marketing plans as you go along will make your marketing work harder and harder and increase your ROI.
September 5, 2011 893 Reads share

Marketing

Do or Die Marketing Plan: Who Do You Think You’re Talking To?

Now, usually, the reason for a business wanting to target everyone is that they don't want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience...
May 11, 2011 573 Reads share

Marketing

Do or Die Marketing Plan: Begin With Your Brand

A good marketing strategy begins with a clear and precise understanding of your brand identity. Attempt to build your marketing without getting this absolutely right and you risk expensive failure...
April 13, 2011 562 Reads share