Patrick Foster

How Ecommerce Businesses Can Scale up to Meet Market Demand

Taking the first step is always the hardest — once you’re in a rhythm, making steady progress, you’ll find that things only get easier. At least, that’s what people typically contend about everything from losing weight to learning how to play the piano. It doesn’t really apply to e-commerce, though. There, taking the first step […]
April 2, 2019 93 Reads share

Words Matter: 8 Writing Resources for Anyone Looking to Improve Their Writing

The digital age poses great challenges for people without communication skills. Due to the rise of social networks, flexible business methods (e.g. remote working), and more competitive employment environments (with plenty of opportunities for writers), everyone is expected to be both able and willing to capably express their thoughts in writing. In addition, every business […]
April 2, 2019 139 Reads share

Business

Where You Can Find the Best Images to Use Online

Visuals are incredibly important in digital media. They have an unbeatable level of impact and immediacy, and we can only read so many tiny words on glowing screens before our eyes start to become very irritated indeed. As an entrepreneur, it’s easy to spend a lot of time rummaging around the depths of the internet […]
January 4, 2019 308 Reads share

Marketing

How To Quickly Brand Your Emails To Match Your Site

In all aspects of your business marketing, it’s vital than you maintain a single, coherent brand identity. Whether it’s your social media platforms or your paid ads, creating a brand identity is crucial to building customer rapport and trust. This is particularly important when it comes to your email marketing. Email is an essential part […]
December 31, 2018 563 Reads share

5 Reasons Why Loyal Customers Are Essential for Your Business

More than ever before, brand loyalty is the key to long-term business success. For consumers, today’s world can feel like a cold, uncaring place full of people who only want their money. Spammy emails in their inboxes (even after GDPR), aggressive ads everywhere they look, and all the best deals pitched at new customers. They’re […]
December 28, 2018 250 Reads share

7 up and Coming Marketing Trends to Watch out for in 2019

As we approach the final months of 2018, it’s a good time to start thinking about what we can expect to happen to the marketing industry in 2019. Driven by ever-changing technology and forced to keep up with changing standards, it’s certainly an interesting time to work in this field. From new innovations yet to […]
November 5, 2018 574 Reads share