Myroslav Protsan

Optimize Calls to Action Emails

Technology

How to Optimize Calls to Action in Your Emails

The ultimate goal of any email is to provoke a response, be it a subscription confirmation or a website visit. All elements – subject line, copy, incentives, custom images – serve this purpose one way or another, but a CTA (call to action) is what gets the job done in the final count. The concept […]
December 18, 2019 1,313 Reads share