Mike Kappel

Business Public Speaking Tips

Public Speaking Tips in Business from a Former Glossophobe

When I was a budding entrepreneur, I had to accept the fact that I’d have to wrestle a few alligators if I wanted my business to make it. That meant buckling down, taking a lot of deep breaths, and doing the thing that made my stomach churn most of all—public speaking. Public speaking wasn’t just […]
September 19, 2019 74 Reads share
Top-Notch Tactics for Becoming an Employer of Choice

5 Top-Notch Tactics for Becoming an Employer of Choice

Eighty-four percent of job seekers say an employer’s reputation is important. Obviously, a bad business reputation can quickly sink your startup. And if you want to become an employer of choice, your business can’t have a bad rap. Learn which tactics to use to improve your employer branding efforts and become an employer of choice. […]
July 4, 2019 240 Reads share
target market analysis

How to Conduct a Target Market Analysis That Gets Results

Without your customers, your business has no chance to succeed. You need to know your customers inside and out to properly target and market to them. Otherwise, you’re setting your business up for failure. To assess which customers to market to, conduct a target market analysis. What is a target market analysis? Your target market […]
May 6, 2019 329 Reads share

7 Questions to Ask Yourself About a Candidate Before Hiring Them

Hiring a candidate is no easy task. It takes a lot of time and energy to find the ideal candidate. And if you’re not careful, you could hurt your business by hiring the wrong person. As an experienced business owner, I have spent countless hours trying to find perfect candidates for my company. I know […]
April 1, 2019 615 Reads share

The Do’s and Don’ts of Dealing With Online Reviews

It’s no secret that online reviews can make or break your small company. Eighty-six percent of consumers read reviews for local businesses. Many consumers leave reviews to compliment, leave suggestions for, or complain about a company. Reviews aren’t limited to one platform, either. People can leave reviews on Google, online review websites, your business website, […]
March 15, 2019 280 Reads share

Plan for Business Startup Costs Now, Reduce Stress Later

So, you’re thinking about starting a business? Before becoming an entrepreneur, you must understand the law of supply and demand, come up with a killer product or service, and be willing to take on the risk. And, most importantly, you need to know how much starting your venture is going to cost you. When it […]
December 25, 2018 445 Reads share