Mike Kappel

Never Miss a Beat in the Hiring Process Again With These 9 Steps

Let’s be honest, hiring is a tiring job. It takes a lot out of you trying to find the ideal candidate for your company. But if you want your business to improve, grow, and succeed, the hiring process is 100% necessary. To find out what steps to take to find the perfect candidate for your […]
May 10, 2021 2,602 Reads share


6 Employee Wellness Ideas to Rejuvenate Your Workplace

Staying healthy at work can be challenging for many, especially when tasty snacks (I’m talking about you, donuts), hours spent sitting down, and skipped lunches are the norm in your workplace. These types of unhealthy habits can pose significant problems down the road not only for your employees but also for your business. So what’s […]
October 22, 2020 2,499 Reads share

7 Bad Habits Holding Your Business Back from Success

As humans, our daily routines and habits shape who we are. And as a business owner, your habits (the good, the bad, and the ugly) shape your company. We either build good habits that help us achieve our goals or bad ones that cut down our ability to succeed. If you want your business to […]
April 3, 2020 2,457 Reads share
importance business risks

No Guts, No Glory: Why Taking Risks Means More Than Being Rich

When it comes to being a business owner, you have to have a lot of guts. You need to be willing to take a few leaps of faith and be fearless when it comes to taking risks. And if you’re not willing to do these things, well… you might have to say sayonara to future […]
December 18, 2019 2,979 Reads share
Business Public Speaking Tips

Public Speaking Tips in Business from a Former Glossophobe

When I was a budding entrepreneur, I had to accept the fact that I’d have to wrestle a few alligators if I wanted my business to make it. That meant buckling down, taking a lot of deep breaths, and doing the thing that made my stomach churn most of all—public speaking. Public speaking wasn’t just […]
September 19, 2019 1,445 Reads share
Top-Notch Tactics for Becoming an Employer of Choice

5 Top-Notch Tactics for Becoming an Employer of Choice

Eighty-four percent of job seekers say an employer’s reputation is important. Obviously, a bad business reputation can quickly sink your startup. And if you want to become an employer of choice, your business can’t have a bad rap. Learn which tactics to use to improve your employer branding efforts and become an employer of choice. […]
July 4, 2019 1,276 Reads share
target market analysis

How to Conduct a Target Market Analysis That Gets Results

Without your customers, your business has no chance to succeed. You need to know your customers inside and out to properly target and market to them. Otherwise, you’re setting your business up for failure. To assess which customers to market to, conduct a target market analysis. What is a target market analysis? Your target market […]
May 6, 2019 1,894 Reads share

7 Questions to Ask Yourself About a Candidate Before Hiring Them

Hiring a candidate is no easy task. It takes a lot of time and energy to find the ideal candidate. And if you’re not careful, you could hurt your business by hiring the wrong person. As an experienced business owner, I have spent countless hours trying to find perfect candidates for my company. I know […]
April 1, 2019 2,972 Reads share

The Do’s and Don’ts of Dealing With Online Reviews

It’s no secret that online reviews can make or break your small company. Eighty-six percent of consumers read reviews for local businesses. Many consumers leave reviews to compliment, leave suggestions for, or complain about a company. Reviews aren’t limited to one platform, either. People can leave reviews on Google, online review websites, your business website, […]
March 15, 2019 1,908 Reads share