Mike Kappel

target market analysis

How to Conduct a Target Market Analysis That Gets Results

Without your customers, your business has no chance to succeed. You need to know your customers inside and out to properly target and market to them. Otherwise, you’re setting your business up for failure. To assess which customers to market to, conduct a target market analysis. What is a target market analysis? Your target market […]
May 6, 2019 121 Reads share

7 Questions to Ask Yourself About a Candidate Before Hiring Them

Hiring a candidate is no easy task. It takes a lot of time and energy to find the ideal candidate. And if you’re not careful, you could hurt your business by hiring the wrong person. As an experienced business owner, I have spent countless hours trying to find perfect candidates for my company. I know […]
April 1, 2019 363 Reads share

The Do’s and Don’ts of Dealing With Online Reviews

It’s no secret that online reviews can make or break your small company. Eighty-six percent of consumers read reviews for local businesses. Many consumers leave reviews to compliment, leave suggestions for, or complain about a company. Reviews aren’t limited to one platform, either. People can leave reviews on Google, online review websites, your business website, […]
March 15, 2019 184 Reads share

Plan for Business Startup Costs Now, Reduce Stress Later

So, you’re thinking about starting a business? Before becoming an entrepreneur, you must understand the law of supply and demand, come up with a killer product or service, and be willing to take on the risk. And, most importantly, you need to know how much starting your venture is going to cost you. When it […]
December 25, 2018 324 Reads share

Management

6 Ways to Improve Employee Engagement

Your employees need to be engaged. Engaged employees are passionate and make a strong, positive impact on your business’s success. They are happy with their jobs. They are invested in their work and your company. Engaged employees are more likely to stay employed at your business instead of searching for so-called greener grass. Employee engagement […]
September 21, 2018 724 Reads share

Growth

Learn How to Protect a Business Idea

You need to know how to protect a business idea. In fact, you might want to protect anything unique about your business that is available to the public.
January 30, 2018 499 Reads share