Matt Baglia

Business

How to Personalize Your Marketing Without Being Creepy

It’s no surprise that personalization is powerful for your business, but as consumers develop stronger privacy concerns there’s a point at which personalization can cross the line between helpful and uncomfortable. That’s why it’s important to incorporate updated personalization best practices into your strategy. Recent statistics show 77 percent of U.S. consumers surveyed say their […]
March 18, 2019 99 Reads share