Mark Zarr


Don’t Create A Mission Statement: Create A Mission

The idea behind a mission statement is a noble one. It is supposed to set the guidelines for product quality, customer service, and help cast a vision to build a corporate culture. But let’s be honest: who cares! Our customers don’t care about our mission statements. Our employees most likely don’t know we have one.
April 26, 2014 2,118 Reads share


Details: Why Too Much Focus Will Destroy Your Business

The details that matter are the ones that increase your revenue by helping your customers, find you, connect with you, purchase from you and recommend you to other, by providing value that matters to them. Everything else is simply missing the forest through the trees.
January 21, 2014 2,598 Reads share


Turning Employees From Liabilities To Assets

As business owners and leaders, we have a choice to make at the end of the day. We can treat employees like liabilities, waiting for them to make a mistake so that we can pounce. Or, we can turn them into assets, by treating them with a firm but fair hand, empowering them to do their job, and then holding them accountable for their actions, either good or bad
November 14, 2013 2,121 Reads share


Change Management: Three Steps To Prevent You From Getting Lost

If we want to change our current direction, start a new initiative, or create new goals, we have to remember that change is hard. It is hard on us and it is hard on our employees or partners. The key is not to simply plow over the concerns that come up. Change is hard on people because our past has taught us that new things can be disastrous. If we simply try to ignore the warning sirens in our head or the groans from our team, change will become a self-fulfilling prophecy and indeed be disastrous.
September 25, 2013 1,818 Reads share