lukeclum

Marketing

Using Big Data Within Your Marketing Strategy

Big data can turn marketing from a cumbersome, mysterious beast into a nimble analytical tool that can anticipate the outcome of campaigns as well as customer needs, and change on a dime to suit demand.
August 20, 2013 1,562 Reads share

Marketing

Good Marketing Begins With Good Content

Content marketing is big business, with the industry experiencing significant growth over the past year. Brands of all sizes are beginning to see the value of creating and sharing content as a core part of their wider marketing strategy. The right content can not only help attract new audiences but can also ensure they and […]
August 2, 2013 1,220 Reads share

Marketing

Why Your Business Needs A Blogging Strategy

A well-curated blog can establish a business’ position as an industry leader while simultaneously telling its unique story and developing intimate relationships with customers, all without a single phrase of marketing jargon.
May 8, 2013 1,282 Reads share