Linda Williams

Marketing Minefields 101: The Dos and Don’ts of Branded Merchandise

Marketing for businesses drastically shifted with the turn of the century, as the internet surged in popularity. Consumers gained access to hoards of information and reviews, giving them the ability to investigate companies thoroughly before handing over their hard-earned cash. Teams who previously relied on word of mouth and individualized strategies to sell products have […]
January 23, 2021 145 Reads share

5 Out-of-the-Box Marketing Strategies Guaranteed to Boost Conversions

Businesses rely on marketing campaigns to reach specific clientele, attract customers, and produce leads. A successful operation should deliver various, targeted touchpoints instead of single advertisements to maximize customer growth. Flourishing businesses employ market research and data analysis teams, utilize search engine optimization (SEO), and create attention-grabbing content to reach larger audiences and optimize conversion […]
January 7, 2021 142 Reads share

5 Unconventional Ways to Maximize Employee Productivity

Unfortunately, low productivity runs rampant in many modern workplaces. This common issue ultimately impacts a company’s bottom line, resulting in unnecessary monetary losses overtime. Examples of productivity killers include ineffective management, poor communication, and job-related anxiety. Eliminating these triggers and implementing productivity hacks will benefit your entire business. Tried and True Methods for Boosting Productivity […]
December 16, 2020 225 Reads share

What To Expect When You’re Developing Software in House

If you’re at the initial stage of developing new software, you’re probably deciding between in-house and outsourced development. Regardless of your experience level, you want to build an application that can help keep operating costs low, maintain high quality, and build your product fast. However, the choice you make will primarily depend on your preferences, […]
November 21, 2020 158 Reads share

How SCADA Automation Can Optimize Internal System Performance

Optimizing your internal system performance relies widely on technology. Performance optimization using supervisory control and data acquisition (SCADA) can improve business operations, encouraging long-term and short-term growth. SCADA is an automation control architecture comprising networks, graphical user interfaces, computers, and data communications for automation and supervisory management. With a centralized system that controls and monitors […]
September 17, 2020 241 Reads share

Marketing

What’s the Difference Between SEO and PPC?

If you’re a business hoping to appease Google site crawlers to improve your site’s rankings and attract potential clients, you’ll need to understand the basic tenets of Search Engine Optimization (SEO) and Pay Per Click (PPC). Although these two concepts are geared towards directing potential buyers to your website, they differ in various ways, such […]
August 27, 2020 369 Reads share

What’s the Difference Between an S-Corp and LLC?

Making the decision to start your own business is one that you’ll never forget. Once you’ve planted a seed for a new innovative product or service, how do you ensure your business blooms into a finished product? As you establish roots, some questions will, inevitably, arise about the legal process of setting up your business, […]
July 25, 2020 467 Reads share

What To Expect When Partnering With a Public Relations Firm

Whether you run a budding startup or an established business, cultivating a positive brand image is crucial to your success. Executing organic outreach, establishing consistent engagement, and mitigating negative conversations is all part of this process. However, when you’re focusing on running and expanding your core operations, dedicating time and energy in your work schedule […]
July 23, 2020 286 Reads share

Tips for Creating a Safe Work Environment During a Pandemic

The arrival of COVID-19 has demanded that the world adopt a new sense of normal: new apparel (designer masks), new pastimes (daily walks, outdoor hikes, or reoccurring Netflix binges), and, inevitably, new workplace procedure that ensures the health and safety of your employees. During the lockdowns enforced in states all over the U.S., keeping your […]
July 10, 2020 416 Reads share