lilachbullock – Tweak Your Biz Business, Marketing, Entrepreneur Articles. Sat, 23 Jun 2018 11:01:37 +0000 en-US hourly 1 lilachbullock – Tweak Your Biz 32 32 5 YouTube Tools to Boost Your Channels’ Results Fri, 05 Jan 2018 19:00:39 +0000 These 5 YouTube tools will help you generate better results for your channel - read on for useful YouTube management, analytics, and SEO tools.

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As one of the biggest and most popular social networks around (behind Facebook, of course) with over a billion users, it makes sense that businesses would make use of all of this marketing potential and immense reach.

Whether you’re a seasoned YouTuber with an accomplished channel, or just starting out with YouTube marketing, check out the 5 tools below as a means of not only getting better results, but also saving time:

#1. Agorapulse YouTube Management

Agorapulse have recently introduced YouTube management features to their social media management dashboard.

With it, you get largely the same features you’d get for other social networks (Twitter, Facebook) to help manage your account in less time:

  • Monitor your brand in YouTube comments and videos to stay on track of any mention and respond as soon as possible – great for reputation management (and potential customer care issue that might arise):
  • Keep track of and respond to all of your comments using the social inbox provided on your dashboard; comments can also be assigned to other team members, as well as tagged. Plus, you’ll be able to clearly see which comments you’ve already reviewed (and are yet to review), so that you don’t miss anything.
  • Create ‘saved replies’ that you can use to respond to comments with a click. If you have any responses you find yourself giving time and time again (perhaps something like “thanks for the comment”), you can just pick the saved reply from your list of replies, and be done with a click:

5 YouTube tools to boost your channels’ results

#2. YouTube Keyword Tool

No one can beat Google (yet!), but YouTube is actually the second largest search engine in the world.

People (and your customers) are using the YouTube search bar every day to search for anything from funny clips from a late night show to “how to” videos on the most varied of subjects.

If you’re creating any videos for YouTube, it’s important to keep in mind SEO. Otherwise, you could be losing a lot of opportunities, as potential leads can’t find your videos.

By properly optimising your videos, you can increase your potential reach, and consequently, get more views on your videos, more engagement, and hopefully, also more people taking action (visiting your website, making an enquiry, etc.).

One of the tools that you can use to help is Keyword Tool for YouTube. It’s a very straightforward keyword research tool for YouTube – although they do other search engines as well -, quite similar to Google’s Keyword Planner.

To get started, simply type your keywords, select your country, and language:

5 YouTube tools to boost your channels’ results

You can then also search for specific keywords within your search results, or add any negative keywords that you want excluded from your search.

Use this tool to find out what keywords, and especially what groups of keywords they use to search for videos. Then, try to create targeted videos to cater to your audience and optimise your videos’ description, as well as your title for the search engine.

#3. Tube Buddy

TubeBuddy is a YouTube certified and free browser extension that aims to help you run your channel more easily.

There are a lot (and I do mean a lot) of little features included in this tool, way too many to be able to list them all here.

But, just to give you an idea, some of the video marketing tools included, are:

  • Productivity tools: comment filters, canned responses for answering quickly, animated GIF generator, quick publish to your Facebook Page, schedule a post, and many more
  • Bulk processing tools: bulk copy or delete cards, publish to Facebook in bulk, and more
  • SEO tools for tracking search rankings, keyword ranks, finding suggested tags, and creating A/B tests for your videos

5 YouTube tools to boost your channels’ results

  • Promotional tools, such as “pick a winner” for randomly selecting a commenter for a prize, or the ability to add one of your videos to appear as a featured video on all your other YouTube content
  • Research tools, such as comparing your channel to a competitors’, monitoring tools for catching any new video, or playlist about your business

As I said earlier, this is just to give you a taste of all the features – there’s a lot more to explore on their website.

#4. VidIQ

VidIQ is another YouTube certified tool designed to help you increase your results and help you save time.

One of its standout features is that it helps you optimise your videos and increase your reach across the platform by giving you suggestions for the best tags:

The better your tags are, the easier it will be for people to find you – which means more views, more subscribers, and better results overall.

Another useful search-related feature is that VidIQ tells you what keywords people are using, so that you can create content that your audience actually want to see – and searches for.

Plus, you can also use VidIQ to manage your YouTube channel: keep track of your comments and respond to them, monitor your results and your channels’ performance, and check your insights.

#5. BirdSong YouTube Analytics

BirdSong YouTube Analytics is a competitive research analytics tool that you can use to examine any public YouTube channel and get all of their most important insights.

Why use it? Because it helps you understand more about your target audience and more about which videos work and which don’t.

With the tool, you get access to over 30 different metrics for each channel you examine, such as:

  • An overview of their best and worst content (most liked/most disliked, most commented on, etc.)
  • Useful information about their videos, such as their most used words in titles and in descriptions, their video categories, and more:

5 YouTube tools to boost your channels’ results

  • Engagement stats for the video, as well as an overview of all their published videos, complete with their duration and the number of views, likes, dislikes, and comments.

All of this research can be very useful when you use it to better your own channel and your own videos. Use this knowledge to find the optimum video length, to understand what preferences and interests your target audience has and create better and more engaging videos, and to learn how to properly optimise your YouTube content with better descriptions, titles, and tags, in order to get more views and better results overall.


YouTube can be a platform that you rely on consistently to help you reach more of your audience, drive more traffic back to your website, and generate more leads for your business.

By using these tools, you can improve your results and, with some of them, also save time managing your channel, so that you can get good results, in less time.

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The Most Notable Fintech Trends to Watch Out For in 2018 Mon, 18 Dec 2017 07:00:29 +0000 What will 2018 look like in fintech? Read on to find out the what notable fintech trends you need to watch out for in 2018.

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It’s no secret that the traditional financial services industry is getting increasingly outdated by the minute.

Today’s generation craves convenience and simplicity in all they do. And, that includes their financial interactions.

This is why fintech has successfully gained momentum and disrupted the financial services scene since its emergence. Startups who embrace innovative fintech are able to provide consumers with an unrivaled degree of convenience and ease, yet to be matched by traditional providers.

The Most Notable Fintech Trends to Watch Out For in 2018

Here are some of the latest fintech trends to watch out for in 2018:

#1. Blockchain Technology

Despite being introduced only a decade ago, blockchain technology has already made a great impact on fintech.

Blockchain technology creates digital ledgers that record a group of transactions in real-time “blocks”, connected to each other using digital keys. This innovative process makes it useful for a variety of applications in fintech, such as increasing the efficiency of international wire transfers or running cryptocurrency transactions. The latter being another popular fintech trend itself.

Cryptocurrencies are digital currencies, like Bitcoin, that use blockchain technology to operate in a decentralized network format. This format gives users the ability to verify and secure transactions between one another, meaning the information in each “block” is verified through multiple sources, encrypted and transparent to everyone.

According to Statista, the size of the Bitcoin blockchain has been continuously growing since 2010.

The Most Notable Fintech Trends to Watch Out For in 2018

Size of the Bitcoin blockchain from 2010 to 2017, by quarter (in megabytes)

But of course, along with the recent popularity of cryptocurrencies comes inevitable government regulation. Many central banks have begun issuing warnings and special rules surrounding the use of cryptocurrencies in order to protect consumers from exploitation. We can just hope that these regulations don’t play a hand in slowing down innovation in the field, as well.

#2. Biometric Security Advances

With the recent increase in mobile payments and card-not-present transactions, comes an increasing need for added security. If you’re going to be paying using a mobile wallet, QR code, or online transaction, you want to feel that your personal information is safe and secure.

And, with cyber attacks in 2017 occurring at double the rate of 2016, it’s no wonder there’s a high demand for more payment security.

This is where biometric technology comes in.

Using biometrics, fintech companies are adding an extra layer of security over existing protocols. And, preventing you from having to remember any complicated passwords because biometric security includes advanced technology like facial recognition, iris detection and fingerprint recognition for account access.

For example, SkyBiometry, a biometric technology provider, offers cloud-based facial detection and recognition software as a service (SaaS) to any company that requires this technology in their product.

The Most Notable Fintech Trends to Watch Out For in 2018

Their algorithm is able to detect multiple faces at varying angles, with or without glasses, and using any expression for the highest possible level of accuracy.

This type of technology allows consumers to feel their information is safe while participating in the fintech revolution.

#3. Online Investment Tools and Robo-Advisors

Powered by Artificial Intelligence and Machine Learning, online investment tools are bringing the once complex investment tactics reserved solely for those who could afford financial advisors, into the hands of the masses via robo-advisors and interactive online investment platforms.

Many people would love to invest their money, but either don’t have the financial means to hire appropriate advisors or are not sure where to begin. This is where high-tech investment tools bridge the gap. Robo-advisors are able to set up personalized portfolios and offer wealth management advice based on mathematical rules and algorithms in a matter of minutes.

Competing with the speed, efficiency, and convenience of robo-advisors will prove increasingly difficult for financial advisors. However, more conservative investors may hesitate to take their financial advice from a robot, rather than a human being.

One online investment tool that provides a nice balance between the two is Swanest.

The Most Notable Fintech Trends to Watch Out For in 2018

Swanest’s platform empowers self-directed investors with technology that helps them build and manage personalized investment strategies. This way, investors gain access to intelligent insights along the way as they build their own portfolios, rather than completely handing the reigns over to a computer.

#4. Bank & Fintech Collaboration

If you can’t beat ‘em, join ‘em.

… at least that’s how banks are beginning to view the fintech revolution.

Originally, fintech was perceived as direct competition for traditional financial entities like banks. A recent survey by PwC even found that 83% of participants from traditional financial services firms and 95% of participants from banks feared that parts of their businesses could be lost to niche fintech companies.

As a bank, you have a few options:

  • Develop your own competing services–which can be costly and time-consuming
  • Buy out fintech companies that compete with you–which can be extremely risky, or,
  • Partner with fintech companies to “borrow” their services

In recent years, fintech companies and banks have come to the realization that collaboration, not competition, is the wiser choice.

This way, both models can combine their strengths, such as the stability of traditional banking and the agility of fintech, to provide consumers with even better services.

Banks who utilize fintech tend to see higher client retention rates and increased revenue because their services become more convenient and customer-centric. While fintech companies enjoy the added legitimacy that comes from partnering with a well-established financial entity.

JP Morgan Chase’s recent deal with Digital Asset Holdings is one example of a successful bank-fintech company partnership.

Digital Asset Holdings has teamed up with JP Morgan Chase to provide them with a trial of their blockchain technology in an effort to make their trading process more cost-effective and efficient.

In addition, they will attempt to use blockchain technology to take care of the liquidity mismatch issues they have with loan funds.

As they currently stand, loan funds are meant to provide investors with quick and easy access to money. However, the underlying assets needed to be sold take much longer than anticipated because they pass through multiple parties in complex manual processes.

Thanks to Digital Asset Holdings’ blockchain technology, they’ll be able to reduce the time it takes to sell a loan, make the process easier overall and significantly reduce the number of errors.

With the influx of innovative technology sweeping over the fintech industry, we can anticipate a completely different financial landscape in the future. The reality of trading digital currencies, using our iris to make a payment and trading stocks with the help of robots is becoming increasingly relevant. And, we can’t wait to see where else these technologies will take us.

What fintech trend are you most excited to see unfold?

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