Lexie Lu

Business Write-offs You Shouldn’t Forget

One of the quickest ways to cut down on business expenses is to take advantage of tax write-offs for small and medium businesses. If you know about these deductions and the nformation you need to keep track of them, you can save some serious money every year. These six types of write-offs are essential when […]
1 week ago 71 Reads share

Is Your Web Design Meeting Increasing Customer Expectations?

In every industry, customers have expectations for the quality of service, the types of products you should deliver and even how you engage them with your brand. Meeting those high standards isn’t always easy, but doing so creates customer loyalty and helps you retain the clients you already have. The State of the Connected Customer […]
August 13, 2020 114 Reads share

8 Ways to Determine if Your Small Business Is Prepared for Q3

The third quarter of the year is known to be a difficult one for most businesses. The excitement of summer is past, and people aren’t quite ready to start holiday shopping. Making sure you bring in money and save funds in Q3 may mean the difference between success and failure for some companies. Increasing sales […]
May 20, 2020 216 Reads share

The Ultimate Guide to USPs

There is a magical element to every business called the unique selling proposition (USP). Understanding what drives people to your brand rather than another is a big part of developing your USP and your branding strategy. If you haven’t thought about what makes your company different than your competitors, now is an excellent time to […]
April 21, 2020 213 Reads share

10 Offline Marketing Strategies You Shouldn’t Overlook

We live in a digital age where it seems every marketing department focuses on social media promotion and online strategies. However, there is still a place for offline efforts. While a television commercial might be out of your budget right now, many other marketing tactics work wonders for building your brand name. In a study […]
March 7, 2020 439 Reads share