Lexie Lu

8 Characteristics of a Strong Product Launch

What is the magic formula that makes some product launches successful from day one? Figuring out how to get the word out about your new item and in front of the right audience requires research and determination well before the day you release your latest offer. In the 2019 Edelman Trust Barometer, 81% of those […]
December 5, 2020 1,316 Reads share

How to Improve Your Business Operations in Less Than a Year

Figuring out how to make your small business thrive isn’t always easy. In the beginning, you’re struggling to find new customers and turn a profit. Later in your company’s lifespan, you may seek enough cash flow to grow. Business operations may be the last thing on your mind, but improving them can help take your […]
November 5, 2020 2,915 Reads share

6 Things to Consider Before Becoming a Small Business Owner

Starting a small business is one of the best ways to put your unique combination of skills and knowledge to good use. You’ll be able to work for yourself, set your own hours and decide what’s really important while you serve the needs of customers, your community or people in your industry. However, being a […]
October 13, 2020 977 Reads share

Business Write-offs You Shouldn’t Forget

One of the quickest ways to cut down on business expenses is to take advantage of tax write-offs for small and medium businesses. If you know about these deductions and the nformation you need to keep track of them, you can save some serious money every year. These six types of write-offs are essential when […]
September 19, 2020 1,204 Reads share

Is Your Web Design Meeting Increasing Customer Expectations?

In every industry, customers have expectations for the quality of service, the types of products you should deliver and even how you engage them with your brand. Meeting those high standards isn’t always easy, but doing so creates customer loyalty and helps you retain the clients you already have. The State of the Connected Customer […]
August 13, 2020 1,039 Reads share

8 Ways to Determine if Your Small Business Is Prepared for Q3

The third quarter of the year is known to be a difficult one for most businesses. The excitement of summer is past, and people aren’t quite ready to start holiday shopping. Making sure you bring in money and save funds in Q3 may mean the difference between success and failure for some companies. Increasing sales […]
May 20, 2020 1,189 Reads share

The Ultimate Guide to USPs

There is a magical element to every business called the unique selling proposition (USP). Understanding what drives people to your brand rather than another is a big part of developing your USP and your branding strategy. If you haven’t thought about what makes your company different than your competitors, now is an excellent time to […]
April 21, 2020 1,159 Reads share

10 Offline Marketing Strategies You Shouldn’t Overlook

We live in a digital age where it seems every marketing department focuses on social media promotion and online strategies. However, there is still a place for offline efforts. While a television commercial might be out of your budget right now, many other marketing tactics work wonders for building your brand name. In a study […]
March 7, 2020 2,119 Reads share