Lewis Evans

Growth

Creativity – With Heart, Humour And Humanity

Our progress through life is a chain that starts with imagination. Einstein once said: “Imagination is everything. It is the preview of life’s coming attractions.” Sir Ken Robinson describes imagination as a uniquely human quality that allows us to visit the past and the future, giving us the power to empathize and to bring to mind things that don't yet exist. He describes creativity as applied imagination and innovation completes the chain by putting creativity into practice. Imagine, then, how little Adriana’s preview of life’s coming attractions was shattered on White Rock beach.
September 20, 2013 904 Reads share

Growth

Get Wise To The Value Of Great Branding

A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.
July 17, 2013 869 Reads share

Growth

Creatively Prioritizing Creativity

As our e-based world increasingly blurs the line between our personal and professional lives, it's important to make good use of our time. Yet the best approach is usually the one we resist the most.
June 11, 2013 925 Reads share