Larry Alton

10 Tactics That Can Increase Your Conversion Rate

Your website’s conversion rate is critical for your success. For many businesses, it represents total sales; every time you land a conversion, you have a new customer. For others, it’s a gateway to more sales; every new conversion is a new lead you can follow up with. In any case, a higher conversion rate will […]
May 12, 2020 107 Reads share

10 Tips for Starting Your First Marketing Agency

If you’ve been in the marketing business for long enough, you’ll consider starting an agency of your own. There are many benefits that make owning your own agency appealing; you’ll get to choose the rules, set your own hours, pick and choose the clients you take on, and hopefully, make a lucrative income from the […]
March 30, 2020 79 Reads share

Technology Will Never Replace Us: Here’s Why

For centuries, there have been fearful predictions that technology will one day replace people, displace jobs, and overpower the human race. But here we are in 2020 – a year that was long thought of as a futuristic inflection point – and we don’t appear any closer to a robotic takeover. It’s safe to say […]
February 15, 2020 173 Reads share
Technology Changing Finance

4 Ways Technology is Changing the World of Finance

Technology, by definition, is an exciting space. But when you combine it with something as important and transformational as finance, it only becomes more powerful and alluring. And sometimes it pays to take a step back and look at the specific ways in which technology is changing the world of finance for the better. Technology […]
December 24, 2019 370 Reads share
Things Nobody Tells You About Being Self-Employed

4 Things Nobody Tells You About Being Self-Employed

As the number of self-employed workers in the United States continues to rise, you would think the reality of what it’s like to work for yourself would be more openly discussed. However, as people quickly discover, there are some hidden secrets and costs lurking on the other side. Self-Employment on the Rise According to Freshbooks’ […]
August 12, 2019 234 Reads share
Why Are So Many Companies Behind on Digitization

Why Are So Many Companies Behind on Digitization?

The availability and functionality of digital platforms have revolutionized countless industries. Companies, through the use of cloud-based software, can operate more productively, keep their records more secure, and eliminate the need for physically stored records all at the same time. For some industries, digitization (the conversion of information and systems into a digital format) is […]
June 21, 2019 610 Reads share
Before You Go to Market, Consider the Modern Focus Group

Before You Go to Market, Consider the Modern Focus Group

Coming up with an idea for a new product or service can be exciting, especially if it’s different than the other options already on the market. On paper, your idea seems like it’s going to work—in theory, your customers should love this. But it’s a bad idea to rely on your instincts, especially when new […]
June 14, 2019 497 Reads share

The Why and How of Outsourcing Tech Support for Small Business

As a small business owner in the 21st century, outsourcing technical support is one of the smartest decisions you can make for your company. If you’ve never considered it, now’s the time to begin thinking about this option. The Benefits of Outsourcing Tech Support Change is the only constant in business. And when you look […]
March 28, 2019 657 Reads share


Marketing Stress Got You Down? Here’s How You Bust It

Stress has become such a standard feature of life in a Western culture that it’s easy for us to ignore the levels of stress we experience on a day-to-day basis and write them off as normal. But the truth is that chronic stress isn’t normal — even in a high-pressure job where there really is […]
March 15, 2019 940 Reads share


Is There Anything That Makes Your Brand Distinctive?

You might have a good company that’s profitable and endearing to your customers, but is there anything that sets it apart as different and distinctive? If most business owners are honest, their brands play it safe and closely mimic the competition. This limits a company’s growth potential and creates noticeable limitations in terms of reach […]
March 13, 2019 695 Reads share