Larry Alton

Things Nobody Tells You About Being Self-Employed

4 Things Nobody Tells You About Being Self-Employed

As the number of self-employed workers in the United States continues to rise, you would think the reality of what it’s like to work for yourself would be more openly discussed. However, as people quickly discover, there are some hidden secrets and costs lurking on the other side. Self-Employment on the Rise According to Freshbooks’ […]
August 12, 2019 132 Reads share
Why Are So Many Companies Behind on Digitization

Why Are So Many Companies Behind on Digitization?

The availability and functionality of digital platforms have revolutionized countless industries. Companies, through the use of cloud-based software, can operate more productively, keep their records more secure, and eliminate the need for physically stored records all at the same time. For some industries, digitization (the conversion of information and systems into a digital format) is […]
June 21, 2019 250 Reads share
Before You Go to Market, Consider the Modern Focus Group

Before You Go to Market, Consider the Modern Focus Group

Coming up with an idea for a new product or service can be exciting, especially if it’s different than the other options already on the market. On paper, your idea seems like it’s going to work—in theory, your customers should love this. But it’s a bad idea to rely on your instincts, especially when new […]
June 14, 2019 239 Reads share

The Why and How of Outsourcing Tech Support for Small Business

As a small business owner in the 21st century, outsourcing technical support is one of the smartest decisions you can make for your company. If you’ve never considered it, now’s the time to begin thinking about this option. The Benefits of Outsourcing Tech Support Change is the only constant in business. And when you look […]
March 28, 2019 367 Reads share


Marketing Stress Got You Down? Here’s How You Bust It

Stress has become such a standard feature of life in a Western culture that it’s easy for us to ignore the levels of stress we experience on a day-to-day basis and write them off as normal. But the truth is that chronic stress isn’t normal — even in a high-pressure job where there really is […]
March 15, 2019 493 Reads share


Is There Anything That Makes Your Brand Distinctive?

You might have a good company that’s profitable and endearing to your customers, but is there anything that sets it apart as different and distinctive? If most business owners are honest, their brands play it safe and closely mimic the competition. This limits a company’s growth potential and creates noticeable limitations in terms of reach […]
March 13, 2019 380 Reads share

Modern Sales and the Lost Art of Relationship Building

The sales industry seems to experience major shifts every five or ten years. Many of these shifts are the result of the way technology changes. Others have to do with cultural ebbs and flows. But one of the more confounding changes over the last decade has been the lack of personal attention clients and prospects […]
January 1, 2019 509 Reads share


In Marketing, Simplicity Sells

As a marketer, you’re constantly inundated with new tips, strategies, and hacks. And while the temptation may be to implement as many of them as possible, this isn’t necessarily the ideal approach. In marketing – as in other areas of life – simplicity is often best. Keep it Simple, Stupid You’ve likely heard the KISS […]
December 18, 2018 526 Reads share


1 in 4 Businesses Fail Due To Cash Flow Problems – How to Improve Cash Flow

Cash flow is the lifeblood of your business. Without positive cash flow, you won’t have the capital available to make purchases and keep your business running—even if you’re profitable on paper. For example, you may have $25,000 in outstanding invoices, but owe $20,000 in expenses; even though you’re hypothetically $5,000 ahead of the game, if […]
September 24, 2018 997 Reads share


6 Ways to Protect Your Business Smartphones Against a Data Breach

Smartphones are an essential part of doing business today. Whether in the office, traveling or in the middle of a meeting, constant reachability allows executives to remain in touch with employees and clients at all times. While this can be seen as a benefit, it also comes with the risk of malware adoption. This year, […]
June 10, 2018 555 Reads share