Larry Alton

Modern Sales and the Lost Art of Relationship Building

The sales industry seems to experience major shifts every five or ten years. Many of these shifts are the result of the way technology changes. Others have to do with cultural ebbs and flows. But one of the more confounding changes over the last decade has been the lack of personal attention clients and prospects […]
January 1, 2019 114 Reads share

Business

In Marketing, Simplicity Sells

As a marketer, you’re constantly inundated with new tips, strategies, and hacks. And while the temptation may be to implement as many of them as possible, this isn’t necessarily the ideal approach. In marketing – as in other areas of life – simplicity is often best. Keep it Simple, Stupid You’ve likely heard the KISS […]
December 18, 2018 163 Reads share

Finance

1 in 4 Businesses Fail Due To Cash Flow Problems – How to Improve Cash Flow

Cash flow is the lifeblood of your business. Without positive cash flow, you won’t have the capital available to make purchases and keep your business running—even if you’re profitable on paper. For example, you may have $25,000 in outstanding invoices, but owe $20,000 in expenses; even though you’re hypothetically $5,000 ahead of the game, if […]
September 24, 2018 491 Reads share

Business

6 Ways to Protect Your Business Smartphones Against a Data Breach

Smartphones are an essential part of doing business today. Whether in the office, traveling or in the middle of a meeting, constant reachability allows executives to remain in touch with employees and clients at all times. While this can be seen as a benefit, it also comes with the risk of malware adoption. This year, […]
June 10, 2018 297 Reads share