Kellen Kautzman

Psychology of Advertising

The Psychology of Advertising: It Starts at Home

Family communications can teach us valuable tips on developing successful advertising campaigns   In today’s world, advertising and marketing are more important than ever due to market competition. Advertisers have to pay specific attention to the message they are relaying and who they are trying to reach. One advertisement often reaches multiple generations, both parents […]
July 30, 2019 90 Reads share
The Future of Advertising – Vulnerability and Authenticity

The Future of Advertising – Vulnerability and Authenticity

Reaching customers on a personal level and establishing a deeper connection In today’s world, businesses often have to compete against many others in their industry to gain customers and make a profit. In order to run a successful business, it’s important to consider what customers look for and their preferences, and then apply that in […]
June 11, 2019 217 Reads share