Kellen Kautzman

Traditional Businesses Keep Up Digital Trends


What Can Traditional Businesses Do To Keep Up With The Digital Trend?

Traditional businesses that once relied on the same marketing and advertising tactics year after year are having to re-strategize. The digital world has taken over and businesses can no longer rely solely on television ads or old-school mailers. Between SEO, social media, content creation and Google ads, the digital world can seem quite overwhelming. Below […]
November 22, 2019 2,290 Reads share
Psychology of Advertising

The Psychology of Advertising: It Starts at Home

Family communications can teach us valuable tips on developing successful advertising campaigns   In today’s world, advertising and marketing are more important than ever due to market competition. Advertisers have to pay specific attention to the message they are relaying and who they are trying to reach. One advertisement often reaches multiple generations, both parents […]
July 30, 2019 1,288 Reads share
The Future of Advertising – Vulnerability and Authenticity

The Future of Advertising – Vulnerability and Authenticity

Reaching customers on a personal level and establishing a deeper connection In today’s world, businesses often have to compete against many others in their industry to gain customers and make a profit. In order to run a successful business, it’s important to consider what customers look for and their preferences, and then apply that in […]
June 11, 2019 1,268 Reads share