Isabelle Munachimso


Why You Should Prioritize Digital Marketing Over Traditional Marketing for Your Business

Did you know that traditional marketing spending is expected to decrease worldwide by nearly 20%, compared to just 2.4% for pure digital budgets (with the impact of the Covid 19 pandemic playing a major role)? Yes, that’s right. Traditional methods of marketing such as TV advertising, print ads, and billboard ads are quickly becoming a […]
2 weeks ago 257 Reads share

The Business Lifecycle and How to Win at Each Phase

Although every startup has its own path to follow, most businesses ultimately go through the same phases as they grow and evolve. This is called the startup lifecycle.  It takes some businesses longer time to progress through each phase than others. Some might hit a snag or even collapse and others may change focus along […]
April 11, 2020 293 Reads share