Joydeep Bhattacharya

Marketing

6 Tricks to Improve Your Email Conversions in 2020

Email marketing is one of the most effective marketing channels. For every $1 spent, you can generate $32. The conversion rate for emails (2.3%) is higher than direct traffic (2.0%) and social media (1.0%). With competition growing every day, it’s essential to find new ways to entice subscribers to take action on your emails.  Let’s […]
December 16, 2019 267 Reads share
SEO Strategy 2020

5 Ways to Upgrade Your SEO Strategy In 2020

The last quarter of 2019 saw some significant developments in search. The most important of them was the BERT update.  For websites whose majority of traffic comes from organic search, it is essential to upgrade their existing SEO strategy. This is necessary because the search engines are always upgrading and new competitors are moving in.  […]
December 10, 2019 651 Reads share
Software Upgrading The B2B Industry

How Software Makers Are Upgrading The B2B Industry?

Better software and technology can transform any job function or sector overnight, and the B2B industry is no exception. New software products help various B2B companies run their organizations more efficiently by lowering operating costs and eliminating high upfront expenses. While these changes sound exciting, keeping abreast of the changing software landscape is important. Otherwise, […]
November 18, 2019 371 Reads share
Run Your Small Business Without a Graphic Designer

Marketing

5 Ways to Run Your Small Business Without a Graphic Designer

Almost all the marketing you’ll do for your small business these days requires graphic content. If you’re hiring a graphic designer every time you need to put up a social media post, you’ll rack up a crazy bill trying to keep up.  Like most entrepreneurs, you’ve probably taken a stab at doing it on your […]
October 25, 2019 665 Reads share
WCAG20 Website Accessible Compliant

How To Make Your Website Accessible And Compliant with WCAG 2.0

In 2016, a man sued Domino’s for not making its website accessible to the blind and won. Earlier this year, a blind fan sued Beyoncé’s company Parkwood Entertainment in the US District Court for being unable to fully use the website. Around the end of Dec 2017 and throughout 2018, several Philadelphia eateries (Federal Donuts, […]
August 26, 2019 685 Reads share
Prepare For A Career in Global Marketing

Global

How To Prepare For A Career in Global Marketing?

Brand expansion at an international level is never complete without global marketing. Every business aspires to go global and in that process, it needs efficient marketers who can win the hearts of local audiences in different countries. Applying international marketing practices helps businesses to stay ahead of their competitors.  Companies are always looking to expand […]
July 24, 2019 726 Reads share

Business

How to Leverage the Power of Native Social Selling

Social media has always been one of the best ways to reach targeted consumers. Native social selling is going play a crucial role in the success of businesses who are looking to reach more customers and diversify their brand presence across social media. As per Statista, the worldwide social commerce revenue has grown from $5 […]
December 18, 2018 900 Reads share

The Growing Importance of IoT Device Management

By 2025, the number of interconnected devices will reach around 1 trillion. IoT devices will shorten the gap between digital and physical world and welcome people into a fully automated world where devices will interact with each other, share the required data and perform things that any human has been doing in the present.   […]
December 10, 2018 1,022 Reads share

Video Content Strategy For Your eCommerce Store

E-commerce content marketing is an essential part of every e-commerce marketing strategy. Since video content marketing is on the rise and is expected to grow even further in 2018, it makes sense to prepare a solid video content strategy that helps to improve branding and leads to higher sales. This post discussed the basics of […]
November 19, 2018 840 Reads share

Marketing

How to Start Selling Online Courses

The e-learning market is on a boom and is expected to touch $276 billion by the end of 2020. The interesting part of the stat is, anyone can become a part of this massive start of this industry. All you need is the willingness to start sharing your knowledge with others. You can become an […]
October 5, 2018 961 Reads share