Joydeep Bhattacharya

8 Best Qualities of Successful Sales Managers

Sales managers have great responsibilities for a company. Starting from building a high-performing sales team to meeting customer needs, and generating company revenue, they are overburdened with long to-do-lists.  Indeed, it is not an easy task, and not everyone fits into the role. This is why not all sales managers can taste success. Those who […]
February 3, 2021 711 Reads share

8 Ways To Create Engaging Social Media Content For Your Brand

If you are here, you are likely looking to create content for social media that attracts and engages your target audience.  With over 3.08 billion social media users globally, social media surely plays a vital role in business promotion. However, not every content goes viral or engages a lot of people.  There are certain types […]
November 13, 2020 506 Reads share

Marketing

6 Tricks to Improve Your Email Conversions in 2020

Email marketing is one of the most effective marketing channels. For every $1 spent, you can generate $32. The conversion rate for emails (2.3%) is higher than direct traffic (2.0%) and social media (1.0%). With competition growing every day, it’s essential to find new ways to entice subscribers to take action on your emails.  Let’s […]
December 16, 2019 938 Reads share
SEO Strategy 2020

5 Ways to Upgrade Your SEO Strategy In 2020

The last quarter of 2019 saw some significant developments in search. The most important of them was the BERT update.  For websites whose majority of traffic comes from organic search, it is essential to upgrade their existing SEO strategy. This is necessary because the search engines are always upgrading and new competitors are moving in.  […]
December 10, 2019 1,632 Reads share
Software Upgrading The B2B Industry

How Software Makers Are Upgrading The B2B Industry?

Better software and technology can transform any job function or sector overnight, and the B2B industry is no exception. New software products help various B2B companies run their organizations more efficiently by lowering operating costs and eliminating high upfront expenses. While these changes sound exciting, keeping abreast of the changing software landscape is important. Otherwise, […]
November 18, 2019 830 Reads share
Run Your Small Business Without a Graphic Designer

Marketing

5 Ways to Run Your Small Business Without a Graphic Designer

Almost all the marketing you’ll do for your small business these days requires graphic content. If you’re hiring a graphic designer every time you need to put up a social media post, you’ll rack up a crazy bill trying to keep up.  Like most entrepreneurs, you’ve probably taken a stab at doing it on your […]
October 25, 2019 1,758 Reads share
WCAG20 Website Accessible Compliant

How To Make Your Website Accessible And Compliant with WCAG 2.0

In 2016, a man sued Domino’s for not making its website accessible to the blind and won. Earlier this year, a blind fan sued Beyoncé’s company Parkwood Entertainment in the US District Court for being unable to fully use the website. Around the end of Dec 2017 and throughout 2018, several Philadelphia eateries (Federal Donuts, […]
August 26, 2019 1,815 Reads share
Prepare For A Career in Global Marketing

Global

How To Prepare For A Career in Global Marketing?

Brand expansion at an international level is never complete without global marketing. Every business aspires to go global and in that process, it needs efficient marketers who can win the hearts of local audiences in different countries. Applying international marketing practices helps businesses to stay ahead of their competitors.  Companies are always looking to expand […]
July 24, 2019 2,090 Reads share

Business

How to Leverage the Power of Native Social Selling

Social media has always been one of the best ways to reach targeted consumers. Native social selling is going play a crucial role in the success of businesses who are looking to reach more customers and diversify their brand presence across social media. As per Statista, the worldwide social commerce revenue has grown from $5 […]
December 18, 2018 1,411 Reads share

The Growing Importance of IoT Device Management

By 2025, the number of interconnected devices will reach around 1 trillion. IoT devices will shorten the gap between digital and physical world and welcome people into a fully automated world where devices will interact with each other, share the required data and perform things that any human has been doing in the present.   […]
December 10, 2018 1,723 Reads share