Josh Haynam

Marketing

How To Use Gamification To Generate Leads

Gamification to generate leads means taking a boring process and making it fun. Lead generation is typically what I’d consider a “boring” process. It’s a place where businesses often feel pushy and consumers feel pressured to give up information. The whole process can be uncomfortable and not an amazing way to begin the relationship with a new customer.
April 7, 2014 3,428 Reads share