Jon Forknell

Make Your Trade Show Booth Dollars = More Sales

Trade shows can be grueling, both as an exhibitor and as an attendee. Exhibitors spend thousands of dollars on space, rentals, furniture, employees, flights, hotels, and more. And attendees are often lost in a maze of aisles, giveaways, mixers, and educational seminars. It can be difficult to stand out in the hubbub surrounding entertainment, sponsored […]
October 14, 2019 90 Reads share
Business Plan: Stay on Course by Revisiting It

Your Business Plan: Stay on Course by Revisiting It

If you’re an entrepreneur, you’re probably a workaholic too. They do seem to go together in the hard-driving worlds of business creation, growth, and development. You’re probably working every day to bring your dreams to fruition and develop a viable business that meets your needs. Is it what you planned when you started out? What […]
August 27, 2019 128 Reads share
Controlling Your Marketing Message

Protect Your Image by Controlling Your Marketing Message

Every organization, no matter the size, must diligently protect its message and reputation. By that, I mean the way that people interpret and remember the impression the organization makes in its product, service, and communications. For nearly every product you’ve used or experienced, you can probably remember something specific about it. Maybe it was the […]
July 23, 2019 173 Reads share
Generation Z Like Shopping in Physical Stores

Gen-Z’ers Like Shopping in Physical Stores. Get Them to Choose Yours.

Generation Z will be the predominant retail customer within the next five years. We may have an aging population of baby boomers, millennials, and younger, but the Gen-Z group of teens and young adults in their early 20’s has a whole lotta buying sway coming your way. By the end of the decade, they will […]
June 21, 2019 139 Reads share

How to Maximize Your Employees’ Downtime

Every business has its slow times. Some are seasonal, and some employee downtime occurs on a daily basis. Employees are valuable assets, so using them to productively improve the quality of your business is important. A quiet day in a restaurant, for example, watching employees lean on the back counters and chat can be frustrating. […]
April 16, 2019 415 Reads share


The Top 4 Ways to Motivate Your Employees and Improve Productivity

Employees who are not engaged in their work can bring an organization down, cause problems with productivity, and lead to overall unhealthy company culture. These unmotivated employees also affect the bottom line, costing US companies roughly $500 billion per year in lost productivity. On the other hand, engaged employees are more likely to show up […]
March 13, 2019 321 Reads share


7 Practices for Developing an Exceptional Leadership Team Within Your Small Business

This could be an easy time to get intimidated by the recruitment process. The economy has improved since the recession in 2008 and now people aren’t clambering to get jobs quite like they were a few years ago. Today’s workforce has opportunity and because of that, they’re able to jump ship to your competitors faster […]
September 26, 2018 525 Reads share


5 Ways to Get Your Employees Out of the Office

The question isn’t whether you should let your team members escape the office. The question is rather, how can you encourage your employees to leave their desk and take a more modern approach to work?
March 6, 2018 780 Reads share


How to Create Habits That Stick

If you’ve found yourself or your team in a motivational rut without the new habits you’d hoped to develop in 2018, here are a few tips to help.
February 5, 2018 667 Reads share