Jon Forknell

Controlling Your Marketing Message

Protect Your Image by Controlling Your Marketing Message

Every organization, no matter the size, must diligently protect its message and reputation. By that, I mean the way that people interpret and remember the impression the organization makes in its product, service, and communications. For nearly every product you’ve used or experienced, you can probably remember something specific about it. Maybe it was the […]
July 23, 2019 81 Reads share
Generation Z Like Shopping in Physical Stores

Gen-Z’ers Like Shopping in Physical Stores. Get Them to Choose Yours.

Generation Z will be the predominant retail customer within the next five years. We may have an aging population of baby boomers, millennials, and younger, but the Gen-Z group of teens and young adults in their early 20’s has a whole lotta buying sway coming your way. By the end of the decade, they will […]
June 21, 2019 77 Reads share

How to Maximize Your Employees’ Downtime

Every business has its slow times. Some are seasonal, and some employee downtime occurs on a daily basis. Employees are valuable assets, so using them to productively improve the quality of your business is important. A quiet day in a restaurant, for example, watching employees lean on the back counters and chat can be frustrating. […]
April 16, 2019 275 Reads share

Business

The Top 4 Ways to Motivate Your Employees and Improve Productivity

Employees who are not engaged in their work can bring an organization down, cause problems with productivity, and lead to overall unhealthy company culture. These unmotivated employees also affect the bottom line, costing US companies roughly $500 billion per year in lost productivity. On the other hand, engaged employees are more likely to show up […]
March 13, 2019 229 Reads share

Growth

7 Practices for Developing an Exceptional Leadership Team Within Your Small Business

This could be an easy time to get intimidated by the recruitment process. The economy has improved since the recession in 2008 and now people aren’t clambering to get jobs quite like they were a few years ago. Today’s workforce has opportunity and because of that, they’re able to jump ship to your competitors faster […]
September 26, 2018 451 Reads share

Management

5 Ways to Get Your Employees Out of the Office

The question isn’t whether you should let your team members escape the office. The question is rather, how can you encourage your employees to leave their desk and take a more modern approach to work?
March 6, 2018 662 Reads share

Growth

How to Create Habits That Stick

If you’ve found yourself or your team in a motivational rut without the new habits you’d hoped to develop in 2018, here are a few tips to help.
February 5, 2018 578 Reads share