John Twohig


Digital Marketing & Strategy: Cost Or Investment?

Digital Marketing is still relatively new, only emerging in the current disruptive “digital age”.   Digital Marketing and Selective Consumption The report makes for very interesting reading for C-Suites Executives, Marketers and Business Owners alike. There is a shift taking place in consumer behaviour and digital channels facilitate this behavioural change. Selective Consumption is a term […]
January 16, 2014 1,865 Reads share


Social Business, The Digital Business Model?

Social Business is developing at pace, due to the ongoing increase in digital technology. Business finds the “Tsunami” of digital information difficult to digest. Social Business allows a business to evaluate this digital technology and strategically plan to integrate a Social Business Strategy to deliver the company's objectives.
April 9, 2013 2,230 Reads share


Social Media Marketing: Is There ROI?

It is official, Social Media Marketing has being proven to deliver an ROI. So says the 2012 LoyaltyOne Social Media Transaction Impact Study. This report provides the missing link, proof that Social Media Marketing campaigns actually affects buying behaviour and increases sales as result.
March 19, 2013 1,929 Reads share


“Full Effort Is Full Victory” Mahatma Gandhi

The title of this blog is from a saying by Mahatma Gandhi, “Satisfaction lies in the effort, not in the attainment. Full effort is full victory”. What does this mean? Gandhi is saying “effort” is more important than “success”.
November 8, 2012 5,215 Reads share