John Twohig

Marketing

Digital Marketing & Strategy: Cost Or Investment?

Digital Marketing is still relatively new, only emerging in the current disruptive “digital age”.   Digital Marketing and Selective Consumption The report makes for very interesting reading for C-Suites Executives, Marketers and Business Owners alike. There is a shift taking place in consumer behaviour and digital channels facilitate this behavioural change. Selective Consumption is a term […]
January 16, 2014 74 Reads share

Management

Social Business, The Digital Business Model?

Social Business is developing at pace, due to the ongoing increase in digital technology. Business finds the “Tsunami” of digital information difficult to digest. Social Business allows a business to evaluate this digital technology and strategically plan to integrate a Social Business Strategy to deliver the company's objectives.
April 9, 2013 95 Reads share

Marketing

Social Media Marketing: Is There ROI?

It is official, Social Media Marketing has being proven to deliver an ROI. So says the 2012 LoyaltyOne Social Media Transaction Impact Study. This report provides the missing link, proof that Social Media Marketing campaigns actually affects buying behaviour and increases sales as result.
March 19, 2013 73 Reads share

Growth

“Full Effort Is Full Victory” Mahatma Gandhi

The title of this blog is from a saying by Mahatma Gandhi, “Satisfaction lies in the effort, not in the attainment. Full effort is full victory”. What does this mean? Gandhi is saying “effort” is more important than “success”.
November 8, 2012 135 Reads share