John Abrena

Marketing

What’s In A Name? The Huge Value Of Branding

Have you ever wondered how global brands like Coca-Cola and IBM make it to the top list of global brands? Well, aside from years of guaranteed quality service, one of the major factors is having a reputable trademark or in layman’s term, a brand.
June 20, 2012 595 Reads share

Marketing

When Fear Is Good: Risk Management Techniques

Fear is an emotional reaction to a recognized danger, be it known or unknown. It always causes stress, sometimes panic and even paralysis afterwards. In a nutshell, it is considered as a negative effect. So why would anybody say that fear is good?
May 20, 2012 1,037 Reads share