Jennifer Tomlinson

Keys to Boosting Customer Lifetime Value

4 Keys to Boosting Customer Lifetime Value

Many businesses focus almost exclusively on customer acquisition — a logical strategy for any startup, not so much for those who’ve been around the block a time or two. After all, acquiring a new customer can cost you five times more than retaining an existing one. And the probability of conversion between the two is enough to give anyone […]
July 30, 2019 151 Reads share