Jenna Cyprus

7 Supply Chain Risks

Are You Safe From These Top 7 Supply Chain Risks?

Supply chain risks are everywhere: A former employee has a bone to pick. A Midwestern tornado knocks out a factory. A recession causes customer demand to dip. If you can dream up a risk, it can affect your company. How can you predict which actually will? You can’t, unfortunately. But you can take steps to […]
August 21, 2019 138 Reads share

Business

4 Compelling and High-Converting Ways to End a Sales Presentation or Pitch

The first few seconds of a sales presentation or pitch are powerful. They’re what help you create the first impression and seize the attention of your audience. However, it’s ultimately the ending that people will remember the most. The Power of a Good Close Sales presentations are almost always entirely too long. They carefully walk […]
April 2, 2019 534 Reads share

Could Your Hobby Be a Business? 6 Considerations

What is the difference between a hobby and a business? Sometimes it can be hard to tell –after all, some of the most successful businesses are those that start as hobbies. The problem is, from a tax perspective, hobbies and businesses are very different. That’s why, if you’re considering making the transition from practicing a […]
March 15, 2019 356 Reads share

Interviewing for Cultural Fit? You’re Doing It Wrong

There’s tension between two things every business claims to want: cultural cohesion and employee diversity. It’s natural to want to hire people who “fit” into the company’s existing culture. Economist Sara Ellison, the lead author of a Massachusetts Institute of Technology study on gender diversity, notes that homogeneous offices have more social capital because they […]
January 8, 2019 300 Reads share

How to “Sell” Friends and Family on Your Business

There is any number of ways to fund a business. You can go after a traditional small business loan, attract an equity investor, or piece together an array of assistance, from home equity loans to your credit cards. But one of your best resources may be closer than you think. Funding With Friends and Family […]
January 3, 2019 415 Reads share

Marketing

Content Writing Tips for Email and SMS Text

For small businesses marketers, there isn’t always enough time or resources to hand off each element of your marketing strategy to an expert. Instead, you often find yourself wearing multiple hats at once. And when it comes to crafting content for a variety of mediums – including email, SMS, and blogging – it can be […]
December 24, 2018 484 Reads share