Jenna Cyprus

9 Personal Finance Steps to Take Before Starting a Business

Starting a business is an exciting opportunity to build wealth and establish a future for yourself, but too many entrepreneurs jump in without thinking—and they end up in a worse financial position as a result. More than half of businesses fail within the first five years of operations, and if yours goes under while you’re […]
November 10, 2020 138 Reads share

6 Event Marketing Strategies for Increasing Registration

Planning and executing a live event takes a lot of time, money, and creative energy. But in order to generate a positive return on these investments, you have to get people to pre-register. And whether you want to admit it or not, your event marketing strategy plays a direct role in how many people you […]
December 4, 2019 438 Reads share
7 Supply Chain Risks

Are You Safe From These Top 7 Supply Chain Risks?

Supply chain risks are everywhere: A former employee has a bone to pick. A Midwestern tornado knocks out a factory. A recession causes customer demand to dip. If you can dream up a risk, it can affect your company. How can you predict which actually will? You can’t, unfortunately. But you can take steps to […]
August 21, 2019 524 Reads share


4 Compelling and High-Converting Ways to End a Sales Presentation or Pitch

The first few seconds of a sales presentation or pitch are powerful. They’re what help you create the first impression and seize the attention of your audience. However, it’s ultimately the ending that people will remember the most. The Power of a Good Close Sales presentations are almost always entirely too long. They carefully walk […]
April 2, 2019 1,719 Reads share

Could Your Hobby Be a Business? 6 Considerations

What is the difference between a hobby and a business? Sometimes it can be hard to tell –after all, some of the most successful businesses are those that start as hobbies. The problem is, from a tax perspective, hobbies and businesses are very different. That’s why, if you’re considering making the transition from practicing a […]
March 15, 2019 712 Reads share

How to “Sell” Friends and Family on Your Business

There is any number of ways to fund a business. You can go after a traditional small business loan, attract an equity investor, or piece together an array of assistance, from home equity loans to your credit cards. But one of your best resources may be closer than you think. Funding With Friends and Family […]
January 3, 2019 744 Reads share


Content Writing Tips for Email and SMS Text

For small businesses marketers, there isn’t always enough time or resources to hand off each element of your marketing strategy to an expert. Instead, you often find yourself wearing multiple hats at once. And when it comes to crafting content for a variety of mediums – including email, SMS, and blogging – it can be […]
December 24, 2018 1,008 Reads share