Jenna Cyprus

10 Mistakes When Buying A Small Business

10 Mistakes When Buying A Small Business

Buying a business is exciting but fraught with risk if you don’t know what you’re doing. To avoid problems, check out the most common mistakes listed below. That way, when you’re ready to buy a business, you’re more likely to enjoy years of success. Not Doing Due Diligence Not all is as it appears on […]
May 13, 2021 1,086 Reads share
How to Integrate your CSR and Marketing Strategies for Max Impact

How to Integrate your CSR and Marketing Strategies for Max Impact

It used to be that corporate social responsibility (CSR) was a brand differentiator. Today, you’re actually losing ground if you don’t have a CSR strategy. More specifically, you’re missing out if you don’t market your CSR initiatives. The Power of CSR in Business According to RE Resource Group, “Corporate Social Responsibility is an ethical management […]
May 11, 2021 2,305 Reads share

It’s Time to Hit the Refresh Button on Your Brand

Nobody likes a stale brand. Not only does it prevent you from reaching new customers, but it’s a major turnoff for existing customers. Having said that, maybe it’s time to hit the proverbial refresh button? The Need for Freshness While your products and services are ultimately what people buy, it’s your brand that magnetizes and […]
February 13, 2021 820 Reads share

How to Conduct a High ROI Competitive Analysis

Competition can be good, and it can be bad. But regardless of how competition impacts your business and industry, you must understand where you stand in the broader context of the marketplace. And this requires you to conduct a meaningful competitive analysis. What is Competitive Analysis? A competitive analysis is the business strategy of identifying […]
January 29, 2021 817 Reads share

9 Personal Finance Steps to Take Before Starting a Business

Starting a business is an exciting opportunity to build wealth and establish a future for yourself, but too many entrepreneurs jump in without thinking—and they end up in a worse financial position as a result. More than half of businesses fail within the first five years of operations, and if yours goes under while you’re […]
November 10, 2020 1,357 Reads share

6 Event Marketing Strategies for Increasing Registration

Planning and executing a live event takes a lot of time, money, and creative energy. But in order to generate a positive return on these investments, you have to get people to pre-register. And whether you want to admit it or not, your event marketing strategy plays a direct role in how many people you […]
December 4, 2019 1,896 Reads share
7 Supply Chain Risks

Are You Safe From These Top 7 Supply Chain Risks?

Supply chain risks are everywhere: A former employee has a bone to pick. A Midwestern tornado knocks out a factory. A recession causes customer demand to dip. If you can dream up a risk, it can affect your company. How can you predict which actually will? You can’t, unfortunately. But you can take steps to […]
August 21, 2019 1,398 Reads share


4 Compelling and High-Converting Ways to End a Sales Presentation or Pitch

The first few seconds of a sales presentation or pitch are powerful. They’re what help you create the first impression and seize the attention of your audience. However, it’s ultimately the ending that people will remember the most. The Power of a Good Close Sales presentations are almost always entirely too long. They carefully walk […]
April 2, 2019 5,363 Reads share

Could Your Hobby Be a Business? 6 Considerations

What is the difference between a hobby and a business? Sometimes it can be hard to tell –after all, some of the most successful businesses are those that start as hobbies. The problem is, from a tax perspective, hobbies and businesses are very different. That’s why, if you’re considering making the transition from practicing a […]
March 15, 2019 1,488 Reads share

How to “Sell” Friends and Family on Your Business

There is any number of ways to fund a business. You can go after a traditional small business loan, attract an equity investor, or piece together an array of assistance, from home equity loans to your credit cards. But one of your best resources may be closer than you think. Funding With Friends and Family […]
January 3, 2019 1,439 Reads share