Jenna Cyprus

Interviewing for Cultural Fit? You’re Doing It Wrong

There’s tension between two things every business claims to want: cultural cohesion and employee diversity. It’s natural to want to hire people who “fit” into the company’s existing culture. Economist Sara Ellison, the lead author of a Massachusetts Institute of Technology study on gender diversity, notes that homogeneous offices have more social capital because they […]
2 weeks ago 52 Reads share

How to “Sell” Friends and Family on Your Business

There is any number of ways to fund a business. You can go after a traditional small business loan, attract an equity investor, or piece together an array of assistance, from home equity loans to your credit cards. But one of your best resources may be closer than you think. Funding With Friends and Family […]
January 3, 2019 55 Reads share

Marketing

Content Writing Tips for Email and SMS Text

For small businesses marketers, there isn’t always enough time or resources to hand off each element of your marketing strategy to an expert. Instead, you often find yourself wearing multiple hats at once. And when it comes to crafting content for a variety of mediums – including email, SMS, and blogging – it can be […]
December 24, 2018 95 Reads share