Faye Ferris

Marketing

9 Email Marketing Misconceptions

First and foremost, it’s important to establish the fact that email is not irrelevant. It is still thriving as an effective mode of communication with your consumers. Although it may be difficult to believe that amid today’s overabundance of apps and social media channels, email continues to be a tried and true tool of successful […]
April 28, 2020 140 Reads share
iphone app

Yes, Your Small Business Needs a Mobile App!

Have you been weighing the pros and cons of creating a mobile app for your business? Many business owners, especially small business owners, often wonder if it’s really worth the time and investment to create a tailored mobile app that will just be one of the countless others they already see popping up within their […]
November 18, 2019 220 Reads share
Harness the Power of Social Media

Are You Harnessing the Power of Social Media in Your Marketing Strategy?

Right now, with just the touch of your fingertips, you have the capability to put your brand in front of a limitless number of potential customers. A recent report by Statista predicts that there will be 3.02 billion social media users worldwide by 2021.  Take a moment to think about the opportunities this affords you […]
August 21, 2019 500 Reads share
pillar cluster content strategy

How to Build Your SEO with Pillar Content

The success and reach of content marketing in the digital space are constantly evolving. This reality is driven by the fact that SEO algorithms and tracking methods are continually changing and updating the way they record data. For a business owner putting funds and effort into creating quality content that isn’t producing the expected ROI, […]
June 3, 2019 420 Reads share

Going Viral: The Ultimate Reward for Strategically Planned Social Content

Going viral. In the past, the word “viral” would have evoked widespread panic—images of quarantined hospital wings and the fear of imminent death. Today, anyone who knows anything about the digital world knows that “going viral” is the ultimate reward for strategically planned social content. Businesses love content that goes viral and results in more […]
April 4, 2019 387 Reads share