James Daugherty

Marketing

What a Software Firm Taught Me About Agile Marketing

Once upon a time, we all worked in silos. We all had our areas of expertise and preferred ways of working and that was that. But in today’s innovation-driven market, where the biggest prizes go to the firms and individuals that can most quickly adapt to and lead change, companies with strict internal divisions and […]
September 7, 2012 571 Reads share

Marketing

Understanding The Future Of Infographics

Infographics can be a very effective way to share information in an efficient manner. The best infographics allow readers to interact with the information that is presented, and communicate that information in a visually pleasing way. Readers are able to see information in a more impactful and direct light. Infographics have the ability to transform […]
August 3, 2012 613 Reads share

Facebook Advertising: What We Can Learn From Ford And GM?

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind of financial difficulties that were such big news just a few years ago, but about their decision to pull $10 million of their advertising off of Facebook. Their reasoning: they weren’t getting a return on their investment, […]
June 28, 2012 679 Reads share