Marketing What a Software Firm Taught Me About Agile Marketing Once upon a time, we all worked in silos. We all had our areas of expertise and preferred ways of working and that was that. But in today’s innovation-driven market, where the biggest prizes go to the firms and individuals that can most quickly adapt to and lead change, companies with strict internal divisions and […] September 7, 2012 739 Reads share
Marketing Understanding The Future Of Infographics Infographics can be a very effective way to share information in an efficient manner. The best infographics allow readers to interact with the information that is presented, and communicate that information in a visually pleasing way. Readers are able to see information in a more impactful and direct light. Infographics have the ability to transform […] August 3, 2012 796 Reads share
Marketing Cause Marketing: Why Your Brand Should be Associated With A Charity We don’t hesitate to hire brand-building consultants, whether that’s business analysts or advertising agencies. But there’s another way to build your brand and give back at the same time: supporting a charity. July 5, 2012 969 Reads share
Facebook Advertising: What We Can Learn From Ford And GM? In early May, GM made a big announcement. Not about a new product line or a CEO or the kind of financial difficulties that were such big news just a few years ago, but about their decision to pull $10 million of their advertising off of Facebook. Their reasoning: they weren’t getting a return on their investment, […] June 28, 2012 808 Reads share