Ivan Walsh

Marketing

Content Planning: How To Get Started

In same way that a project manager creates a project plan with deliverables, milestones and due dates, the content plan takes the same approach but focuses on content as the deliverable.
October 10, 2011 1,395 Reads share

You’re Using Twitter The Wrong Way

We can start to look at Twitter through a different lens. Rather than seeing it as a place to pass the time, it becomes an instrument to network more effectively. What’s wrong with that
August 31, 2011 927 Reads share

Marketing

Nice Bloggers Finish Last

Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but...
June 22, 2011 819 Reads share

Marketing

How to Write a Marketing Plan for Twitter

Should you use Twitter as part of your Marketing Plan? If you’re looking to increase sales, generate leads, or connect with prospects, it seems a no-brainer, right?
February 18, 2011 1,102 Reads share

Marketing

How I Make Money On Twitter And Why You Can Too!

If I could show you how to make money on Twitter, would you be interested? I use twelve different Twitter accounts (more on that later) to sell different products, tools, and services. And, like any line of business...
January 12, 2011 790 Reads share

Marketing

The Subtle Difference Between Authentic And Real

Ever notice how many bloggers tell you to be Authentic? A quick search on Google returns 62 million results. So it’s obviously important. But what is it? And, more important, how do you become more authentic?
December 22, 2010 1,455 Reads share

Marketing

The Content Is King Myth

Content is King! You’ve heard it so many times. Indeed, when you hear this phrase from experts week, week out, it’s hard to believe that it could not be true. Could it?
December 3, 2010 646 Reads share
How To Get Instant Customer Reviews Using QR Codes For Your Business

Marketing

Instant Social Media Karma

Remember when you were a kid and your mother would say, ‘Be nice - it’s good to be good?’ Bet you didn’t know that your mother understood Social Media karma, did you?
November 16, 2010 748 Reads share