Why SaaS Revenue is Different

Every company’s CEO thinks they know what their sales revenue figure is. SaaS revenue is simple to work out, but it is different to what you might expect.
November 9, 2012 118 Reads share


Why Marketing Is For Muppets; Interview with Lawyer, Flor McCarthy

Professional service firms such as lawyers or accountancy practices often find it challenging to market their services. Some even find it distasteful. This interview with lawyer, Flor McCarty, managing partner of McCarty and Co, looks at some of the marketing strategies employed by their legal firm
September 14, 2012 95 Reads share


Lies, Damn Lies And Spreadsheets: How To Prevent Spreadsheets Ruining Your Business

Spreadsheets are deceptively easy to use and incredibly hard to manage. For businesses globally, spreadsheet errors have resulted in loss of cash, profits and customers, reputational damage, and operating failures. Businesses rely on spreadsheets to the point that they are effectively critical to the success of the business. However, many of these businesses are not aware that there is even a risk associated with spreadsheets, let alone know how to manage that risk.
June 21, 2012 130 Reads share


Ireland And The Business Of Holidays – An Interview With Niall Gibbons Of Tourism Ireland

Every year, on St Patrick’s Day, the whole world seems to get a little bit greener. The global roll call of locations taking part in the festivities grows ever longer, as St Patrick’s celebratory events take place from Shanghai to Sydney and even in Scottish fields. In this interview with Niall Gibbons of Tourism Ireland, I look at how the business of fun is so successfully managed in Ireland and what tourism means to Irish business.
March 17, 2012 123 Reads share


Know Your Limits When Starting A New Business

Having a great idea or spotting an acquisition bargain is a long way from getting a business out of the zero zone and into profits though. Some folk get so fired up about their new idea that they forget to check the limiting factors. This post looks at some of the classic mistakes that start-up enthusiasts are making at the moment.
March 14, 2012 110 Reads share