Why SaaS Revenue is Different

Every company’s CEO thinks they know what their sales revenue figure is. SaaS revenue is simple to work out, but it is different to what you might expect.
November 9, 2012 1,274 Reads share


Why Marketing Is For Muppets; Interview with Lawyer, Flor McCarthy

Professional service firms such as lawyers or accountancy practices often find it challenging to market their services. Some even find it distasteful. This interview with lawyer, Flor McCarty, managing partner of McCarty and Co, looks at some of the marketing strategies employed by their legal firm
September 14, 2012 1,068 Reads share