Giorgi Mikhelidze

Marketing

What Is Content Marketing and Why Are People Doing It?

Content marketing is one of the most widespread marketing strategies today, and for a good reason. It aims to develop and distribute authentic, relevant, and reliable content to engage a precisely defined demographic to foster productive consumer behavior. In the internet age, when we speak about content marketing, our mind directly goes to YouTube videos […]
August 19, 2020 169 Reads share

How to Create an Effective Marketing Campaign With Good Conversions

The past few decades have been paramount for the world as technological advancement affected billions across the globe. Almost every industry is being revolutionized as companies are trying to keep up with the fast pace of development by digitizing services. Modern consumers can not be satisfied with the products and services that were relevant a […]
March 31, 2020 214 Reads share

Generate Business Leads Through Your Linkedin Account

Much has been said about the rise of Social Media platforms. A few of them make themselves as professional as LinkedIn. For the last 5-10 years, LinkedIn has revolutionized the way we interact with each other on the Internet. LinkedIn has facilitated the process of the job market moving online. Thanks to its simple, easy to use […]
March 23, 2020 515 Reads share

Marketing

How to Make a Comprehensive and Interesting Review

Many of us can not even imagine how people used to choose companies, restaurants to go to or hotel to stay at whilst on vacation before the internet became more accessible. Today, whatever service or a product we need to use, reviews for them can be found on the internet in just a blink of […]
March 18, 2020 276 Reads share

Meme Marketing – Is it Really a Thing?

For quite some time now, businesses, starting with small enterprises to big corporations along with public figures and politicians have been using marketing activities to help their brands grow. It has since become an industry that drives revenues and boosts profit. Initially, marketing mainly covered advertisements in printed media, leaflets and banners, later joined by […]
February 18, 2020 391 Reads share
Web Design Aesthetic Languages

Top 3 Aesthetic Languages To Use In Web Design

Designers all over the world tend to have a very similar style. Everybody goes for shapes with text over them, but in most cases, it’s reminiscent of an old-school style, or some kind of aesthetically pleasing visuals. Although it’s true that seeing shapes is a lot more interactive for the visitors of the website, we […]
December 20, 2019 496 Reads share

Technology

Should Your App Be a Game or a Utility?

Apps are being developed at the snap of the fingers nowadays, but they don’t necessarily succeed as easily. Marketers have tried almost every campaign to boost the popularity of their own product, but very few have tried adapting the product itself for a wider audience. In this article, I’d like to discuss the pros and […]
December 17, 2019 344 Reads share
Marketing Techniques To Boost Awareness

Online or Offline? Which Is The Best Marketing Strategy?

Every single business you’ve ever heard of uses a type of marketing strategy, but rarely is it the case that they use only one type. What I mean is that there is no brand out there that only focuses on offline compared to online promotions. Usually, it’s a mix of both types to yield the […]
November 8, 2019 524 Reads share
Building Brand People Trust

Make the Basement, Build up a Strong Business

The modern world is full of challenges. At one glance it is difficult to discover or do something that will stand as a piece of news or will be original to others. Consequently making an impression is none of the easy things do, especially when the competition is very high. So how should the new […]
October 22, 2019 384 Reads share
Video Game marketing

What We Can Learn From Video Game Marketing Strategies

The gaming industry has come a long way ever since it moved from arcade game machines to the Personal Computers that nearly every person had in their house. Nobody really expected that this form of entertainment, which was primarily designed for children would reach the levels of profitability it is currently holding. Companies like Nintendo […]
October 14, 2019 1,054 Reads share