Giorgi Mikhelidze

sense of urgency


Sense of urgency is out – sense of competition is in

The Hot SALE, only today! GET IT NOW! You probably should have this kind of titles and promotions all over the internet, in the shops or on the brochures. This is the most common method of advertisement and selling a product. Well, it definitely was the most common practice for sure. It definitely worked very […]
May 7, 2021 1,720 Reads share

10 Online Small Business Ideas You Can Execute in a Day

In 2019, the US economy grew at an annual average rate of 2.3%, ending the year at 2.1% for its last quarter. Even though in 2020, the US debt will hit its highest level in relation to the size of its economy, no one doubts that the country will bounce back in the years to […]
October 16, 2020 1,887 Reads share


What Is Content Marketing and Why Are People Doing It?

Content marketing is one of the most widespread marketing strategies today, and for a good reason. It aims to develop and distribute authentic, relevant, and reliable content to engage a precisely defined demographic to foster productive consumer behavior. In the internet age, when we speak about content marketing, our mind directly goes to YouTube videos […]
August 19, 2020 1,259 Reads share

How to Create an Effective Marketing Campaign With Good Conversions

The past few decades have been paramount for the world as technological advancement affected billions across the globe. Almost every industry is being revolutionized as companies are trying to keep up with the fast pace of development by digitizing services. Modern consumers can not be satisfied with the products and services that were relevant a […]
March 31, 2020 1,567 Reads share

Generate Business Leads Through Your Linkedin Account

Much has been said about the rise of Social Media platforms. A few of them make themselves as professional as LinkedIn. For the last 5-10 years, LinkedIn has revolutionized the way we interact with each other on the Internet. LinkedIn has facilitated the process of the job market moving online. Thanks to its simple, easy to use […]
March 23, 2020 1,760 Reads share


How to Make a Comprehensive and Interesting Review

Many of us can not even imagine how people used to choose companies, restaurants to go to or hotel to stay at whilst on vacation before the internet became more accessible. Today, whatever service or a product we need to use, reviews for them can be found on the internet in just a blink of […]
March 18, 2020 1,139 Reads share

Meme Marketing – Is it Really a Thing?

For quite some time now, businesses, starting with small enterprises to big corporations along with public figures and politicians have been using marketing activities to help their brands grow. It has since become an industry that drives revenues and boosts profit. Initially, marketing mainly covered advertisements in printed media, leaflets and banners, later joined by […]
February 18, 2020 1,413 Reads share
Web Design Aesthetic Languages

Top 3 Aesthetic Languages To Use In Web Design

Designers all over the world tend to have a very similar style. Everybody goes for shapes with text over them, but in most cases, it’s reminiscent of an old-school style, or some kind of aesthetically pleasing visuals. Although it’s true that seeing shapes is a lot more interactive for the visitors of the website, we […]
December 20, 2019 2,625 Reads share


Should Your App Be a Game or a Utility?

Apps are being developed at the snap of the fingers nowadays, but they don’t necessarily succeed as easily. Marketers have tried almost every campaign to boost the popularity of their own product, but very few have tried adapting the product itself for a wider audience. In this article, I’d like to discuss the pros and […]
December 17, 2019 1,832 Reads share
Marketing Techniques To Boost Awareness

Online or Offline? Which Is The Best Marketing Strategy?

Every single business you’ve ever heard of uses a type of marketing strategy, but rarely is it the case that they use only one type. What I mean is that there is no brand out there that only focuses on offline compared to online promotions. Usually, it’s a mix of both types to yield the […]
November 8, 2019 1,949 Reads share