Giorgi Mikhelidze

Marketing Techniques To Boost Awareness

Online or Offline? Which Is The Best Marketing Strategy?

Every single business you’ve ever heard of uses a type of marketing strategy, but rarely is it the case that they use only one type. What I mean is that there is no brand out there that only focuses on offline compared to online promotions. Usually, it’s a mix of both types to yield the […]
November 8, 2019 81 Reads share
Building Brand People Trust

Make the Basement, Build up a Strong Business

The modern world is full of challenges. At one glance it is difficult to discover or do something that will stand as a piece of news or will be original to others. Consequently making an impression is none of the easy things do, especially when the competition is very high. So how should the new […]
October 22, 2019 63 Reads share
Video Game marketing

What We Can Learn From Video Game Marketing Strategies

The gaming industry has come a long way ever since it moved from arcade game machines to the Personal Computers that nearly every person had in their house. Nobody really expected that this form of entertainment, which was primarily designed for children would reach the levels of profitability it is currently holding. Companies like Nintendo […]
October 14, 2019 182 Reads share
Importance of Business Voice Tone


The Importance of Tone of Voice for a Business

If you’ve ever attended a training session for young or beginner businessmen and businesswomen, you’re sure to have heard about the importance of Tone of Voice. Most likely, the speaker mentioned how the Tone of Voice paints the general picture of the company and the people behind it, and how it helps to build trust […]
August 28, 2019 199 Reads share
Focus on the Design or the Gameplay When Making a Game

Should you Focus on the Design or the Gameplay When Making a Game?

The gaming industry has been growing on a scale that’s never been seen before. In fact, it has grown to proportions that nobody would ever imagine. There were certainly multiple suited high-position individuals in the past who would see gaming as nothing but a waste of time and the companies making these games as useless […]
August 21, 2019 200 Reads share
Ways to Fund a Project or a Business


What are the Ways to Fund a Project or a Business?

One of the biggest issues that most businesses face when starting up is finding needed funding for their projects. There is no project in the world that does not need at least some kind of investment from an outside donor. It could be used as a salary for various employees the project may need, or […]
July 25, 2019 409 Reads share
Video Trends That Will Have a Lasting Influence

Video Trends That Will Have a Lasting Influence

Many people nowadays complain about the reduced attention span, blaming the increased pace of life due to technological advancement. According to Forbes, most people living in Western countries spend more than 10 hours in front of the screen on a daily basis. While it is true that a staggering majority of people spend numerous hours per […]
July 10, 2019 209 Reads share
building a website for a financial company

How Important is Webpage Experience for Financial Companies

The financial industry is considered to be one of the most boring industries in the business world. Well, in terms of marketing campaigns that they can squeeze their business model that it. There is a certain assumption that companies such as banks, brokerages and hedge funds are supposed to have a very conservative approach to […]
June 6, 2019 256 Reads share
thematic website design

Is thematic website design worth it?

When creating a website, the design needs to be an integral part of the plan. Nobody can just make an HTML line and call it a website right? Standards are way higher than that today. However, tackling the process of designing the website is extremely hard. For one, it needs to have the correct shapes, […]
June 4, 2019 312 Reads share
search engine optimization

Best Rankings Methods for 2019

Websites whose primary products are reviews of specific products, tend to devote 99% of their attention to the Search Engine Optimization (SEO) of their website. Most are reluctant to pay considerable attention to the design aspect of the pages, which in the end, could lead to a potential competitor overtaking them. In fact, if you […]
May 2, 2019 279 Reads share