Gary Bembridge

Marketing

You Cannot Win A Race Standing Still. Yet So Many Brands Try To. How To Avoid It.

“You cannot win a race by standing still”. When you see it written down it looks really obvious, and yet so many businesses and brands do end up trying to compete by standing still. This article explores why companies fall into this trap, and offers some tips on how to ensure that you do not try and compete by standing still.
November 5, 2012 518 Reads share

Marketing

Avoid The 2 Most Common Temptations When Trying to Attract People to Your Brand

When attracting new users to your product or service, you need to ensure you are targeting the prospects that will form the 20% that will generate 80% of your profits. You need to ensure you avoid the 2 most common errors and temptations that most companies make when trying to attract new users. All trial […]
September 6, 2012 576 Reads share

Marketing

How To Ensure You Are the 1% of New Brands That Survive: Repeat!

Success is All About Repeat. Not Trial. Too many marketers spend too much time focusing on getting “Trial” for their products , and not enough on ensuring they get “repeat” business. This usually proves to be a fatal error for many brands. It is why 99% of all new products fail. In this article I hope […]
August 10, 2012 583 Reads share

Marketing

Can A Brand Belief Help You To Be More Successful In Today’s Tough Environment?

In this article I will try and convince you that your business or brand will be more successful, and challenge your competitors more, by ensuring that you have a core belief at the centre of everything you do. The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete.
June 14, 2012 1,152 Reads share

Marketing

Brands Are Created By Visionaries, Destroyed By Caretakers. What Are You?

In a previous post entitled "If your company or brand went out of business, would anyone notice or care", I spoke about what kills - and what makes - successful companies and brands. One of these was the idea that brands are created by "visionaries", but throttled slowly into decline and death by "caretakers". I wanted to expand that idea and thought - and give some examples of those who have done it. And ask what are you?
May 2, 2012 979 Reads share

Marketing

Building Your Business Through Blogs: 4 Reasons Why It Is Getting More Important

Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitude of blogs specializing in comment, knowledge and advice on the topic.
April 19, 2012 669 Reads share