5 Tips For More Sophisticated Social Marketing So how do we move to a more sophisticated Social Marketing approach? Here are five ways you can develop your social strategies from shouty to sophisticated... June 16, 2014 1,140 Reads share
Marketing Fling Or Commitment? The Thin Line Between Customer Satisfaction And Customer Loyalty Your staff are presentable & approachable. Your products unique. Your store has a distinctive character & atmosphere that you won’t find on the high street & your prices competitive. But is it enough to drive customer loyalty? March 29, 2013 1,039 Reads share
Technology How Sales Teams Can Embrace CRM For Better Results It’s time sales teams realised the advantages of CRM systems and how instead of hindering them, it could in fact help them win more business. February 22, 2013 856 Reads share
Technology CRM #Fail – What Goes Wrong And What To Do You no doubt know the statistics, they’re freely available, and widely shared – 50 to 80 percent of CRM implementations FAIL. That’s up to four in every five CRM implementations. In this post I’m going to look at why CRM implementations go wrong – and it almost always involves the purchaser. October 29, 2012 1,156 Reads share
Marketing Is Mobile Marketing Overtaking You? If there’s one thing that ties us all together, it’s ownership of a mobile phone. As smartphones become more or less the norm, the growth of mobile marketing is phenomenal, and its potential almost unknown. 6 billion people have mobile phones, which represents 87% of the world’s population. September 3, 2012 680 Reads share
Management The 5 Worst Employee Engagement Strategies Ever! Let's look at the five worst employee engagement strategies (perhaps ever), and analyse just what these businesses should have done in order to boost morale and performance. June 19, 2012 1,962 Reads share
Marketing 4 Ways To Get More From Your B2B Content Marketing For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate - here's how you can do that with your content. May 31, 2012 737 Reads share
Management 3 Reasons Why Your Workplace Matters Your offices reflect on you - for both your people and your clients. But they can also influence the way your people work - all you have to do is understand what really drives your business forward, and build your workspace around it. March 23, 2012 868 Reads share