Fiona Ashe

Finance

Crowdfunding And Farming: How An Author Raised Finance To Self Publish

Lorna Sixsmith is quite possibly the busiest woman in Ireland. She's a mum, wife to a dairy farmer, farmerette, social media consultant, blogger, columnist and author. So how did she find time to run a crowdfunding campaign to raise money to publish her first book? In this blog post, Lorna shares her experience of running the campaign, including motivation, strategy, highs and lows, challenges, achievements and lessons learned.
September 11, 2013 846 Reads share

Marketing

Online Video: Likes Through A Global Lens

In Hollywood, it’s “Lights, Camera, Action!”  In the digital age, it’s “Likes, Content, Analytics”.   Not everyone will be rushing to declare “I’m ready for my close-up”, however online video is too important a tool to ignore.  Video boosts search engine results, increases stickiness and improves conversion rates.  It gives you an unprecedented opportunity to attract […]
May 6, 2012 1,183 Reads share