Samuel Kellett

marketing teams building customer loyalty


Customer Loyalty: Your Marketing Team’s Mission

Which is easier: customer acquisition or customer retention? How much does your company spend on each? 90% of participants in this People Metrics Customer Experience survey agreed that customer retention is strategically imperative. So, why did only 50% report having a budget solidly established for customer retention? Think of your company’s marketing budget. Where is […]
June 6, 2019 630 Reads share