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Implementing Marketing Psychology Within Sales Funnels

Perhaps more than ever before, as businesses compete for customers in a global marketplace, simply having the best product, service or idea is no longer enough to succeed. Marketing is crucial, but the focus is often on the creative aspect of the approach such as the compelling story that is woven around the campaign. However, […]
November 25, 2020 1,530 Reads share
marketing teams building customer loyalty


Customer Loyalty: Your Marketing Team’s Mission

Which is easier: customer acquisition or customer retention? How much does your company spend on each? 90% of participants in this People Metrics Customer Experience survey agreed that customer retention is strategically imperative. So, why did only 50% report having a budget solidly established for customer retention? Think of your company’s marketing budget. Where is […]
June 6, 2019 1,727 Reads share