Eleanor Hecks


How Your Brand Can Consistently Win Over the Competition

Even if you serve a niche market, eventually you will see some competition. Competing brands may release similar products, siphon some of your customers, respond tactically to your marketing efforts, and much more. While a rivalry can seem detrimental to your business, the reality is it’s much better than being uncontested. For starters, it allows […]
June 7, 2021 2,453 Reads share

How to Integrate These 4 Green Principles into Your Business Operations

Around the world, sustainability is an increasingly important selling point for consumers. They want to shop with businesses whose values align with theirs — and who offer products that make them feel good about their purchasing decisions. Most customers don’t want to just hear businesses say that they are committed to green principles, however. They […]
May 12, 2021 878 Reads share

7 Unique Ways Businesses Are Rallying To Fight COVID

The COVID-19 pandemic caused tremendous challenges for businesses in numerous industries. Despite such hardships, many company leaders and whole sectors explored ways to help the greater good by combating the virus. Here are seven fascinating and inspiring examples. 1. Offering Air Filtration Expertise Scientists quickly learned that COVID-19 primarily spreads as a respiratory virus. That […]
April 15, 2021 739 Reads share

How Industry 4.0 Revolutionized Small Businesses

There was a time when only large manufacturers could afford advanced machine tools and automation, but that’s not the case any longer. What is industry 4.0, and what does it mean for you?  You’ve probably heard about the Internet of Things (IoT). Industry 4.0 is the industrial IoT. It’s the newest stage of the Industrial […]
February 25, 2021 524 Reads share

6 Signs You’re In a Career Rut — and How to Fix It

You hate your job. Maybe you don’t despise it with every fiber of your being, but you feel bored and unchallenged every day. You often find yourself wishing you would be fired or laid off, but don’t want to spiral into financial ruin. It’s a hard line to tow. Nobody wants to work just to […]
January 22, 2021 967 Reads share

How to Get Your Small Business Out of a Productivity Slump

All businesses go through periods where workers feel unengaged or old processes aren’t working as well as they should. If you aren’t turning out as much product or seeing the results you’d like from different departments, it’s probably time to do an audit and figure out what needs changing. The U.S. Bureau of Labor Statistics […]
January 12, 2021 960 Reads share

Is Your Business Ready for a Large Disaster?

People don’t like to think about major disasters affecting their businesses. Day-to-day operations can feel stressful enough without envisioning the worst-case scenarios. However, failing to get your company ready in case they happen is a recipe for disaster in itself.  Disaster planning can seem scary at first. Once you get started, though, you’ll see it […]
January 12, 2021 823 Reads share