Why Set Up A Facebook Group? Groups give you the chance to target your social media communication, and if you set up your own group, you get to decide who to interact with and what to say. I’m going to describe how groups work using a group that I recently set up called Irish Writers, Editors and Publishing Professionals. January 29, 2015 381 Reads share
Marketing Delivering A Polished Presentation Businesses are always looking for new ways to sell themselves, and it’s easy to imagine that there’s a fancy trick for achieving sales, and if they can just crack the puzzle, they’ll succeed. But the secret of selling is quite simple: put yourself before your customers. And one of the best ways to do that is by giving a presentation. December 12, 2014 490 Reads share
Marketing Five Questions That Create Stand-Out Marketing Copy How can you write content that will make your business stand out, if you’re doing the same thing as everyone else? It’s easy to give in to the temptation to rest on your laurels and think that everyone knows what you do. September 1, 2014 288 Reads share
Marketing 5 Tips To Plan Your Press Campaign From Start To Finish If you want to rise above the hordes and persuade journalists to take you seriously, you have to be strategic in how you approach them. August 16, 2013 587 Reads share
Marketing Editing For Business Success Editing could be the difference between winning and losing business. June 14, 2013 289 Reads share
Marketing Publishing And Promoting Your Ebook It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience. May 14, 2013 422 Reads share
Marketing How To Structure Your Ebook So you’ve decided to write an ebook. Well done. Now comes the hard bit – actually starting it. At this stage of the game, it’s easy to feel you’re drowning under the weight of all you want to say. With so much material, how are you supposed to even make a start? April 3, 2013 680 Reads share
Marketing The 5 Ws Of Ebooks I’ve created The 5 Ws of Writing an Ebook, to take you step by step through the process of putting your ebook together. We’ll begin with that classic question that’s fanned many a flame of genius. February 21, 2013 729 Reads share
Marketing Making The Most Of Your Copywriter Hiring a copywriter can be quite a challenge for a business. It’s not simply a case of handing over a few press releases or your website plan. Copywriters take a partnership approach, working with you every step of the way to create sparkling copy. Follow this three step plan and you’ll get the results you’re looking for from your copywriter. January 8, 2013 335 Reads share
Marketing Why Good Editing Makes Good Business Sense You’ve submitted all the documents you’ve been asked to submit. You know exactly what you’re going to say. When you go through your material, you discover a howling typo. Ah, it’ll be grand, you think. They’re not going to turn down your business September 7, 2011 376 Reads share