Denise Fay

Marketing

Four Olympic Takeaways For Business Owners

The Olympics have come and gone. I loved it; perhaps because it was on my timezone but it is a fascinating experience to watch. All the athletes who come out to compete after four or more years of hard training and sacrifice. I was enthralled and I know I wasn’t the only one. I got […]
August 27, 2012 560 Reads share

Marketing

How To Give Your Services The Product Factor

For many business owners, theirs is a service based business. Yet the marketing theory tends to focus on product-based businesses – the ability of consumers to taste, touch, see, smell a product. Services can be quite the reverse. If you deliver intangible services such as those by law firms, marketing consultants, management consultants, education providers and much more, then more than likely, you are almost selling the invisible.
May 2, 2012 2,318 Reads share

Marketing

5 Secrets to Sell More with your Sales Copy

Over the past couple of months, I've been beavering away, writing for clients who simply “can't write” themselves. Now, I think everyone can write. It just comes easier to some folks than others. Just like juggling...
May 13, 2011 545 Reads share

Marketing

The Secrets to Writing Good Content for the Web

When thinking about updating or creating a website, the first thing most business owners do is consult with a web designer. While this is advisable as good design attracts the eye, the business owner must not forget the words that are used on a website...
September 6, 2010 986 Reads share

Marketing

Are you Solving Your Customers Problems?

As humans, it's in our nature to solve a problem. We're tuned that way. So if your product or service is seen as solving a customer's problem, you are halfway to the sale.
May 23, 2010 620 Reads share