Daphne Stanford

Growth

Creating a Culture of CSR and Community Building

There’s a new urgency around not only green, renewable energy and material sourcing policies, but also community initiatives that help combat social ills and environmental injustice
February 16, 2017 48 Reads share

Marketing

Strategies for Content Marketing Success in 2017

As we look forward into the brave new world that constitutes 2017, many online marketing strategies have stayed the same. However, it’s always a good time for a refresher — especially when people keep making the same mistakes over and over again. A few essential differences remain between marketing to businesses and marketing to consumers, […]
January 30, 2017 48 Reads share

Growth

Leadership and Employee Retention in an Age of Uncertainty

In this uncertain economic climate, what should managers use as their road map?  How can companies manage their talent in a way that encourages its growth, prepares for the best, as well as the worst, and maximizes engagement, on a daily basis?  One key to talent retention is empowerment. Another is trust. Another is goal […]
December 30, 2016 81 Reads share

Marketing

How to Win at Social Media Marketing

Here are three ways to reach out to customers via social media marketing and utilize feedback to generate more effective content for your site.
December 13, 2016 46 Reads share