Connor Keppel

Marketing

Is Marketing Dead? May It Rust In Peace

Is marketing and promotion dead? Is marketing strategy more about product quality than promotion? Has marketing come full circle to the 60s? Read here.
October 5, 2012 521 Reads share

Marketing

6 Tips For Blocking Out That Writer’s Block

Writer’s block is synonymous with Authors. However as a person who writes a lot of copy for marketing material such as brochures and press releases, I can assure you that you don’t have to be a Dickens to suffer a creative mental freeze.
August 2, 2012 515 Reads share

Technology

For Zuck’s Sake – A Facebook App Store?!

With the announcement that Facebook (FB) are launching an app store, it has become vividly apparent, in my opinion, that they are the personification of guerrilla capitalism in the ‘social’ sphere.  Unfortunately though their revenue suggests that they are are failing at it.  This post is my speculations on their rationale behind launching their very […]
June 11, 2012 505 Reads share

Marketing

A Fine Line:’Personal Brand’ Vs. Personal Achievement

I think we can all name dozens of people that are everywhere on the web etc. without knowing what they actually contribute. This is their absolute entitlement – but one has to ask: are you more worried about how well-known you are or for what reason you have a reputation albeit large or small.
March 26, 2012 710 Reads share

Management

Saying NO To Your Customers

The old expression, ‘the customer is always right!’ is BS and if you truly believe in your offering, then you have to make a simple decision – stand strong in certain situations and turn that individual away, or perhaps make too many ‘exceptions’ and sacrifice what you and the company stands for.
February 2, 2012 785 Reads share

Management

Touch Base? NNNOOO!

The world of business is rife with clichés - we’ve all used them. As a marketer, I am almost expected to use them. I feel that they are used as a buffer to cover up a lack of knowledge in a certain area or to try and ‘impress’ people
January 9, 2012 551 Reads share

Marketing

What I Learned From Luxury

Call me naive, or indeed a marketer who’s every marketers dream, but I love luxury. Since I was a kid I’ve always had a fascination with the luxurious, particularly in the area of cars and watches.
October 31, 2011 617 Reads share