Connor Keppel

Technology

Essential Mac Apps Part 3: The Finale

Your Mac can be so much more and you can be so much more productive by taking the advice in these posts into consideration. A lot of the apps are free so there’s no excuse.
March 4, 2013 168 Reads share

Technology

Essential Mac Apps & Software – Part 2 – Mac Means Business

I talked about some basic apps and software that really improve the overall Mac experience and create a unified approach to productivity across your mobile and laptop. This post continues on that theme but as promised it focuses on business productivity and browsing.
January 15, 2013 229 Reads share

Technology

Essential Mac Apps & Software – Part 1 – The Basics

Unlike the iPhone or iPod, in my mind the advantages of going Mac over the competition just weren’t as clear. That is until the operating system Mac OS X ‘Mountain Lion’ was released. I have been converted.
December 31, 2012 241 Reads share

Marketing

Is Marketing Dead? May It Rust In Peace

Is marketing and promotion dead? Is marketing strategy more about product quality than promotion? Has marketing come full circle to the 60s? Read here.
October 5, 2012 185 Reads share

Marketing

6 Tips For Blocking Out That Writer’s Block

Writer’s block is synonymous with Authors. However as a person who writes a lot of copy for marketing material such as brochures and press releases, I can assure you that you don’t have to be a Dickens to suffer a creative mental freeze.
August 2, 2012 204 Reads share

Technology

For Zuck’s Sake – A Facebook App Store?!

With the announcement that Facebook (FB) are launching an app store, it has become vividly apparent, in my opinion, that they are the personification of guerrilla capitalism in the ‘social’ sphere.  Unfortunately though their revenue suggests that they are are failing at it.  This post is my speculations on their rationale behind launching their very […]
June 11, 2012 169 Reads share

Marketing

A Fine Line:’Personal Brand’ Vs. Personal Achievement

I think we can all name dozens of people that are everywhere on the web etc. without knowing what they actually contribute. This is their absolute entitlement – but one has to ask: are you more worried about how well-known you are or for what reason you have a reputation albeit large or small.
March 26, 2012 251 Reads share